PUBLICIS MOJO EXPANDS PLANNING TEAM

Joe Pollard, CEO of Publicis Mojo Australia announced today the appointment of Emily Taylor to the position of Planning Director in the Sydney office. Emily was recently Planning Director at BMF Sydney where she has worked for the past 2 1/2 years and has also worked at VCCP London and AKQA London.

 

Emily has won multiple effectiveness awards, including an ADMA for her work with Expedia and the successful ‘New York on $50’ campaign. At VCCP she was the planner behind the successful launch very.co.uk, a new online department store, and at AKQA, the launch of Xbox 360 with the most highly effective digital campaign for Xbox at the time.

 

In making the announcement Pollard said, “We are delighted that Emily is joining the team at Publicis Mojo Sydney. Emily has extensive experience in the planning area having worked in both Sydney and London. Her experience in the digital space at agencies like AKQA will be a great asset to the agency.

 

In joining Publicis Mojo Taylor said, ” I’m really excited about joining Publicis Mojo. I was hugely impressed with the team’s vision for the agency and look forward to playing my part as it grows from strength to strength.”

 

 

 

Olivier Altmann Named President of the Outdoor and Radio Juries at the 25th Eurobest Festival

Organisers of the European Festival of Creativity,  Eurobest, have announced the impressive line-up of distinguished jury presidents, who, along with Sir John Hegarty, will lead ten juries in the award’s 25th year.

 

The Outdoor and Radio juries will be led by Olivier Altmann, Chief Creative Officer of Publicis France. During his career Olivier has worked on some of the world’s most iconic brands, including BMW, McDonald’s, Michelin, Wonderbra, Club Med, Nestlé, Orange and Renault and has won numerous awards along the way including two Eurobest Grands Prix.

He worked at FCB and BDDP (now TBWA) before launching his own agency in 1998, BDDP&Fils. Six years later he joined Publicis Conseil, the largest advertising agency in France. Under his creative leadership the Paris flagship agency has been named Advertising Agency of the Year (2008, 2009) and Creative Agency of the Year (2008, 2011). In 2011, Publicis Conseil was ranked as the number one advertising agency in France by both the Gunn Report and The Big Won Creative Rankings and Olivier was ranked the fourth best chief creative officer in the world. During his leadership as Worldwide Chief Creative Officer the network more than doubled its Cannes Lions wins.

About his position on the Eurobest jury Olivier Altmann says, “I’m very honored to be part of this special 25th birthday of the Eurobest award show. Even more knowing that Sir John Hegarty, an advertising legend and well respected friend, will lead us along the way. Outdoor is probably one the most exciting places for innovative ideas at the moment, as it combines real events with digital. Regarding radio, it is one of the few mediums that has resisted the European recession quite well, so I’m curious to hear if some brands have bet on creativity to grow in this tough environment.”                    

 

 

Anne Vaucheret Appointed Vice President – Chief Human Resources Officer of Publicis Worldwide

Anne Vaucheret has been named Vice President – Chief Human Resources Officer of Publicis Worldwide, the flagship advertising network of Publicis Groupe. She also joins the Publicis Worldwide Executive Committee.

Ms. Vaucheret has been Publicis Groupe’s Vice President in charge of Compensation and Benefits since October 2007. In this capacity, she has been responsible for developing the Groupe’s pay and benefit policies.

After completing her Master’s degree in Management at Reims Management School (l’Ecole Supérieur de Commerce de Reims), Anne Vaucheret started her career as a consultant at Hay Management, where she rose to become the head of the compensation division, managing compensation surveys and consulting teams.  In 1992 she created her own company, Horatio Conseil. In 1993 she was recruited by the French energy company Total, where she held a number of different positions in compensation and benefits, as well as in human resources management. She joined the French insurance group Groupama as Director of Human Resources Development in 2003, and then moved to Plastic Omnium in 2005 as Human Resource Development Director for the automotive sector and the group.

Ms. Vaucheret has also participated in the publication of three books under the responsibility of Prof. Jean-Marie Peretti, a French researcher in the field of human resources management.

“I’m delighted to have Anne at the helm of Publicis Worldwide’s human resources,” said Jean-Yves Naouri, Publicis Worldwide’s Executive Chairman and Chief Operating Officer of Publicis Groupe. “Her extensive experience in HR, her expertise in the management and development of talent, and her knowledge of Publicis Groupe are considerable strengths that will enable the Publicis Worldwide network to retain the best talents in our field, and to attract even more.”

 

 

 

PUBLICIS NEW YORK AND KAPLAN THALER GROUP MERGE TO FORM PUBLICIS KAPLAN THALER

Publicis Worldwide today announced that Publicis New York, part of Publicis Worldwide in the USA, and the Kaplan Thaler Group, part of the Paris- based Publicis Groupe, will merge to form Publicis Kaplan Thaler, effective immediately. The combined New York-based entity, with over 650 employees, becomes the U.S. flagship agency within the Publicis Worldwide Network of over 200 offices in 82 countries. Publicis Kaplan Thaler will be Publicis Worldwide in the USA’s flagship New York agency.

 

Publicis Kaplan Thaler will be led by Linda Kaplan Thaler as Chairman and Robin Koval as CEO. Rob Feakins, President and Chief Creative Officer for Publicis New York will continue in that role and lead creative for the expanded entity.

Susan Gianinno, Chairman and CEO of Publicis Worldwide in the USA stated, “Publicis Kaplan Thaler will build on the strong performances of Publicis New York, which includes the successful integration of digital agency Modem, and the Kaplan Thaler Group, to create a more dynamic New York base. Publicis Kaplan Thaler is poised to lead the change for its clients and the industry.”

 

Kaplan Thaler, who served as CEO and Chief Creative Officer of the Kaplan Thaler Group since founding the agency in 1997 said, “Combining the strengths of Publicis New York’s vast global expertise with Kaplan Thaler’s reputation for building iconic brands that become part of the culture, creates a formidable new organization offering clients an entrepreneurial spirit with global scale that is idea-driven across all communications platforms.”

 

Publicis Kaplan Thaler will be fully integrated with digital, social and technology at its core, added Koval. “This merger is about driving growth and brings together two powerful teams, with complementary and supplementary skill sets. Publicis New York gains a talented and visionary team to create a new world agency with deep bench strength. Kaplan Thaler adds an instant worldwide footprint and broader capabilities, coupled with world-class digital expertise. Clients will have the opportunity to blend the best of both,” continued Koval, who served as President of the Kaplan Thaler Group.

 

In making the announcement, Publicis Groupe COO and Executive Chairman of Publicis Worldwide, Jean-Yves Naouri, said, “New York is the largest communications community in the world. We are deeply committed to building a stronger base of operations in this market – one that attracts and retains the best talent in the world to build our clients’ brands.”

Publicis Kaplan Thaler is designing new offices and will be headquartered in one location starting in early 2013. Its combined client roster includes P&G, CITI, Nestle, L’Oreal, Merck, Pfizer, Wendy’s, AFLAC, Edmunds.com, NAPA Auto Parts, SuperValu, among others

Joe Pollard Appointed Chief Executive Officer of Publicis Mojo

Joe Pollard joins Publicis Mojo Australia as Chief Executive Officer.

 

Joe has had a highly successful track record in leading world-class brands within Australia, Hong Kong, the United States and Japan. She has been at the cutting-edge when it comes to leadership experience in Marketing Communications, Creative, Media, and Digital. Pollard worked at Nike Inc. for 10 years and held positions as Global Director of Media, Digital and Brand Content and Chief Marketing Officer of Nike Japan. 

 

For the past three years, Joe has been Chief Executive Officer of ninemsn. Under her leadership, ninemsn experienced strong growth in audience engagement, revenue and profitability. During her leadership tenure, Cudo and Bing were also launched. 

 

In making the announcement, Jean-Yves Naouri, Executive Chairman of Publicis Worldwide said, “Joe has a wealth of experience across all aspects of marketing and communications. Given her time on agency side, client side and recently running the largest digital publisher in Australia, I believe she brings a unique set of skills to Publicis Mojo in helping drive our clients’ business forward. Publicis Mojo is one of Publicis Worldwide most important operations and has always been a beacon in terms of strategic drive and creative leadership. I am very excited that Joe has accepted to take the helm of this unique operation”. 

 

In taking on the role, Pollard said, “I am excited to be taking on this new challenge. Publicis Mojo has an amazing roster of world-class clients who are facing complex business challenges. I look forward to working with them and the entire team at Publicis Mojo in being a key partner to help drive their business success. 

 

Publicis Worldwide Appoints Aude Gandon??? Vice President – Worldwide Account Director for Nestle

 

Publicis Worldwide has announced the appointment of Aude Gandon as Vice President – Worldwide Account Director for Nestlé. Nestlé, the world’s leading nutrition, health and wellness company, has been a Publicis client since 1952, and Ms. Gandon will coordinate Publicis Worldwide’s work for all Nestlé brands, across food, nutrition, beverages and pet food.

 

 

Aude has been working in the advertising industry for the past 21 years. After a start in Paris working on L’Oréal, she joined Publicis Groupe’s DMB&B agency, where she worked on Mars Confectionery Europe (Bounty and Twix) and P&G (Femcare and skincare). She then moved to London, where she continued working on P&G as the European Oral Care Director. In 1999, she joined Leo Burnett, where she continued to build her career as the Worldwide Account Director for Procter & Gamble Hair (Herbal Essences, Wella Global, Rejoice Asia, Pert Latin America and Middle East, and Vidal Sassoon Asia); she was also the first Brand Account Leader on Wella and Herbal Essences. While in London, and later in New York, she founded Leo Burnett’s Atelier, an ad agency dedicated to beauty and luxury. Atelier now has offices in London, NY, Tokyo and Asia. In 2010 Aude moved back to Paris to become McCann’s Worldwide Account Director on L’Oréal Paris. She was instrumental in creating a new global campaign and in launching L’Oréal Paris’s digital profile.

Nestlé has been a Publicis client for 60 years, and today Publicis Groupe agencies work for Nestlé in more than 60 countries, handling more than 45 brands ranging from bottled waters, to pet food, dairy products, food brands and infant nutrition.

“I’m very pleased that Aude Gandon will be bringing to Publicis Worldwide her skills and broad experience working with top-tier clients,” said Jean-Yves Naouri, Chief Executive Officer of the Publicis Worldwide network and Chief Operating Officer of Publicis Groupe. “Nestlé is a historic client for Publicis, and we’re delighted to be able to put at their service someone as richly talented as we know Aude to be. I am convinced that Aude’s talent, strategic vision and creative ambition will help us make the difference.”

 

 

 

 

Publicis London appoints Andy Bird as Executive Creative Director

 

Publicis London has appointed Ogilvy&Mather Creative Director Andy Bird as its new Executive Creative Director. Bird will take charge of the Creative Department at Publicis London and will be tasked with further strengthening its creative reputation. 

As Creative Director at Ogilvy, Bird has won creative awards on the global stage for clients such as American Express, Mattel, Comfort and MTV, whilst also being behind the highly acclaimed and much awarded Kick Homophobia out of Football campaign. 

In 2000, Bird was one of four executives who formed BBH’s only breakaway agency, Soul Advertising, quickly winning clients such as Coca-Cola and Nike as well as awards for the GLA ‘One London’ campaign. 

Bird has spent the majority of his career at Bartle Bogle Hegarty, where he became one of the company’s youngest ever board members and Head of Art and Design by the age of 27. Winning awards at D&AD, Cannes and Campaign Press and Poster awards for brands including Levi’s, Dockers, Boddingtons, Lynx and Audi. 

Publicis London Chief Executive Karen Buchanan said: “Andy is a real talent and has an eye for creating and inspiring great work, and inspiring those around him. His entrepreneurial background combined with big agency experience make him ideal for ensuring that we deliver world-class creativity for all our clients.” 

At Ogilvy, he oversees accounts including Europcar, Expedia, The Spectator, Castrol, World Wildlife Foundation and Kraft. 

Publicis & Hal Riney???s Kevin Roddy To Chair One Show Jury

Fifty-six of the advertising industry’s most acclaimed professionals from around the world have been selected to judge the 37^th annual One Show, One Show Design and One Show Interactive Awards. Produced by The One Club, the renowned international creative awards competitions will be held during Creative Week May 7-13, 2012, in New York City. The One Show jury will be chaired by Kevin Roddy, Chief Creative Officer, Publicis & Hal Riney.

Roddy stated, “The One Show attracts the best and brightest and most innovative people this business has to offer, and I couldn’t be more excited to work with all of them to help define the newest creative bar for our industry. That’s what the One Show and its jury does.”

The One Show awards honor the year’s best advertising, design and interactive work from across the globe. Being selected as a One Show judge is a career-defining honor, as is winning the coveted One Show Gold, Silver and Bronze Pencils, considered the ultimate achievement in the advertising industry.

 “The prestige of One Show is tied directly to the caliber of our jury, and this year’s panel is definitely at the top of their game,” said Kevin Swanepoel, President at The One Club. “We’re thrilled to have such an esteemed and internationally diverse group of creative leaders serve as jurors to determine the best in advertising, design and interactive media.”

 

 

 

Publicis London Appoints Tony Quinn as Chief Strategy Officer

 Publicis London has appointed Tony Quinn as Chief Strategy Officer, reporting to Chief Executive Karen Buchanan. 

Quinn will join from JWT London, where he has been Head of Planning for three years, and will sit on the agency’s management board.  As part of the role, Quinn will lead the planning function across both Publicis London and Publicis Modem as the two agencies increasingly work across shared clients.

Quinn joined JWT in June 2008 from Leagas Delaney, where he had worked for 10 years. He has worked on iconic brands, delivering award-winning work for Reebok, adidas, Dom Perignon and Nationwide. More recently, Quinn worked on the Aero ‘Skateboarder’ campaign, helped transform the Andrex Puppies into CGI and won a Gold at Cannes with first direct. Whilst at JWT, he helped direct the integration of digital sibling RMG with the agency. 

Karen Buchanan said: “Tony is one of planning’s leading lights and we’re delighted that he’s joining Publicis London. He’s got fantastic experience on both sides of the fence – client and agency – and really gets what it takes to deliver great work and joined-up thinking. He’ll be a key part of our team and I can’t wait to get his intellect, creative passion and energy working across all our business.”

Quinn said: “Publicis London is an agency packed with talent evidenced by their recent creative and new business record. The chance to work with Karen and the rest of the Management Team to help take the agency to even greater heights was too good an offer to resist.”

He started his career client-side as a Graduate Trainee at Coca-Cola & Schweppes Beverages, working in Sales & Marketing across its Sprite, Fanta and Kia-Ora brands. Quinn has also worked at Johnson and Johnson, and spent four years at Bacardi-Martini, where he led the NPD function before taking on a strategy role across all its brands.

JEREMY D. HOLDEN JOINS PUBLICIS NEW YORK AS CHIEF STRATEGY OFFICER

Publicis 

Worldwide in the USA has appointed Jeremy Holden as its first Chief Strategy Officer for Publicis New York.  Holden is a leading brand strategist with over 20 years experience working in the USA and Europe on some of the biggest brands in the world.

Susan Gianinno, Chairman & CEO, Publicis Worldwide in the USA, comments, “Chief Strategy Officer is a new, and very important, position for Publicis.  Strategy has been quietly evolving to a more prominent, pivotal role in developing cohesive conversations and communications for our clients.  Jeremy, with his unique renaissance-spirited background, is the perfect visionary to create our new-era creative strategy community.”

Holden will report to Joe McCarthy, CEO, Publicis New York, and lead the growing strategy community across all Publicis New York operations.