Publicis London has appointed Tony Quinn as Chief Strategy Officer, reporting to Chief Executive Karen Buchanan.
Quinn will join from JWT London, where he has been Head of Planning for three years, and will sit on the agency’s management board. As part of the role, Quinn will lead the planning function across both Publicis London and Publicis Modem as the two agencies increasingly work across shared clients.
Quinn joined JWT in June 2008 from Leagas Delaney, where he had worked for 10 years. He has worked on iconic brands, delivering award-winning work for Reebok, adidas, Dom Perignon and Nationwide. More recently, Quinn worked on the Aero ‘Skateboarder’ campaign, helped transform the Andrex Puppies into CGI and won a Gold at Cannes with first direct. Whilst at JWT, he helped direct the integration of digital sibling RMG with the agency.
Karen Buchanan said: “Tony is one of planning’s leading lights and we’re delighted that he’s joining Publicis London. He’s got fantastic experience on both sides of the fence – client and agency – and really gets what it takes to deliver great work and joined-up thinking. He’ll be a key part of our team and I can’t wait to get his intellect, creative passion and energy working across all our business.”
Quinn said: “Publicis London is an agency packed with talent evidenced by their recent creative and new business record. The chance to work with Karen and the rest of the Management Team to help take the agency to even greater heights was too good an offer to resist.”
He started his career client-side as a Graduate Trainee at Coca-Cola & Schweppes Beverages, working in Sales & Marketing across its Sprite, Fanta and Kia-Ora brands. Quinn has also worked at Johnson and Johnson, and spent four years at Bacardi-Martini, where he led the NPD function before taking on a strategy role across all its brands.