Publicis Russia enhances its operational leadership

Moscow, Sept. 23 – Dennis DeYonker has been appointed Chief Operating Officer of Publicis Russia, a new position within the agency.

dennis-deyonkerThe introduction of this new position and appointment of specialist talent is a part of the aggressive short-term growth plan for the agency. “We need to transform our operating system to meet the pace of development in our business. Our paramount objectives are: optimizing the agency structure, improving our approach to client engagement, and building a clear system for product quality control,” – says Sergey Koptev, Chairman and CEO Publicis Russia.

Dennis has more than twenty years experience in the communications business. He began his career in DMB&B Moscow as an Account Manager for Procter & Gamble, Mars and Philips and supported the development of localized launch strategies for key brands in Russia. From 1998 to 2002 Dennis worked in Frankfurt, Paris and London offices within the D’Arcy network. He then joined GSK as a Marketing Director on Macleans, Poligrip and Aquafresh brands and eventually went on to lead the global brand communications team. Most recently, he was Worldwide Managing Director of the HTC business based in Taiwan.

Dennis DeYonker: ‘We are going through the times of radical change and exciting transformation where we will be evolving the offering and operations of the agency to meet the changing needs of our clients. We now have the right leadership team in place to deliver the core values of
Publicis: innovation, client obsession and entrepreneurship. And we need to ensure that these values are lived stronger than ever.’

DeYonker will report directly to Sergey Koptev, Chairman and CEO Publicis Russia. According to Sergey, delegation of operational duties would allow him to focus more on strategic issues such as management of transformation processes, business development and the introduction of new communication disciplines.