Publicis Worldwide recognized in 2014 with 2 major prize awards in the New York Festivals :
– The Grand Prize Award with “The candidate” for Heineken, developed by Publicis Italy.
– A First Prize Award with “Liking is not helping” for Crisis Relief, developed by Publicis Singapore.
About the Heineken Campaign from Publicis Italy
To improve its Corporate Image, Heineken International briefed Publicis Italy to demonstrate how both consumers and employees of Heineken embody the same brand DNA of “Open your World”.
The brand activation campaign, The Candidate, deviates from the traditional rules of recruitment by turning the standard selection process into a job interview no one can prepare for.: only the candidates ready to take on a challenge and capable to seize the opportunities life offers could have fitted with the Heineken brand DNA and thus are worthy to work for Heineken.
After just two months on air in 2012, the activation video exceeded 5 million views, making it the second most talked about ad in the world. Surpassing 400 million media impressions and 1 million quotes on Google are impressive numbers for a filmed job interview.
The Creative Directors at Publicis Italy are Bruno Bertelli and Cristiana Bocassini.
The award is added to many others already won including 5 Cannes Lions.
About the Crisis Relief campaign from Publicis Singapore
“Liking is not helping” is a powerful ad campaign that plays on the supposed importance but the frequent impotence of social media.
This campaign developed by Publicis Singapore for Crisis Relief Singapore uses the idea that Facebook ‘likes’ in them selves do not help people. Clicking, while assuaging guilt, does not relieve the pain of people in horrible situations. This campaign has been produced thanks to real photos from Crisis Relief, adding thumbs to illustrate the famous Facebook like”.
Publicis Singapore has developed the “Liking is not helping” campaign under the creative direction of Erik Vervroegen, Creative Director of Publicis Worldwide, and Ajay Vikram Chief Creative Officer of Publicis Singapore.
The award is added to many others already won including 2 Cannes Lions.