Publicis Worldwide appoints Guy Wieynk to Chief Executive Officer of UK Group and Nordics

Publicis Worldwide announces the appointment of Guy Wieynk to Chief Executive Officer of UK Group and Nordics. Wieynk will report to Arthur Sadoun, CEO of Publicis Worldwide.

Wieynk will be based in London and will oversee Publicis UK’s operations including: Publicis London, POKE, Publicis Chemistry and Publicis Blueprint; as well as Publicis Nordics’
operations including: Finland’s Skaandali Publicis, Publicis Norway’s Kitchen and Publicis Denmark’s Reputation. Wieynk will be a member of the Publicis Worldwide Global
Management Board, chaired by Arthur Sadoun.

After 16 years focused on building AKQA globally, Wieynk is recognized worldwide as a leading light in the digital industry. In his final role as International Vice President, Wieynk presided over offices across Europe, Asia and North America. He originally joined AKQA London in 1998 and was promoted to manage the New York office, followed by Europe, and finally International in 2012. During this six-year period the International group trebled in revenue; opened five offices; and won over 300 major awards, including 18 ‘Agency of the year’ titles by the London office alone. Wieynk has consistently demonstrated business and marketing acumen for agencies and clients, having worked with some of the world’s greatest brands including: Coca-Cola, EDF, Heineken, Microsoft, MINI, Nike, Nissan, and VW.

Arthur Sadoun stated, “I am so pleased that the new Publicis Worldwide journey has enabled us to attract such an incredible talent. Guy’s appointment is another sign of our commitment to making Publicis UK a leading country in Publicis Worldwide. This follows the acquisition of POKE and the announcement of Dylan Williams as the Chief Strategic and Innovation Officer.
Guy will lead a great talent pool, composed of Karen Buchanan, Andy Bird, Nick Farnhill, Nik Roope, Mike Welsh and Geri Richards, that ensures Publicis UK shines in our three major areas of expertise: strategy, creativity and technology. The network is focused on a digital transformation to best service our clients and his experience will be extremely valuable in accelerating this.”

Guy Wieynk added, “I look forward to applying my learnings from building one of the most successful digital businesses in the world to a wider range of strategic and creative services at Publicis UK and Publicis Nordics. It is incredibly exciting to have the opportunity to define our strategy for growth; reinforce and develop the network’s digital capabilities; and most importantly, ensure we realise our potential to deliver great results for our clients. It is an honour to become a member of the Publicis Worldwide Global Management Board, and I really value Arthur’s trust in me for the role. ”

Wieynk will take up his new role in January.


Publicis Kaplan Thaler Wins 18 District 2 ADDY Awards


District 2 ADDYsNEW YORK CITY, NY (March 26, 2014) – After an impressive showing on the local level, Publicis Kaplan Thaler received an impressive eighteen awards at the annual District II ADDY Competition for their work for multiple clients. This is the best ADDY showing for the agency in recent memory, earning the following recognition: One Special Judges’ award, thirteen Gold, and four Silver, across nine different brands. The ADDYs are one of the major award competitions in advertising with over 50,000 submissions per year and three separate shows on the local, regional and national levels. Yet again, Publicis Kaplan Thaler has advanced an impressive amount of work onto the national level of competition.

Publicis Kaplan Thaler grabbed the judges’ attention with their moving film for the Anti-Defamation League titled Imagine. The film won a special judges’ award, a major accomplishment for the agency.


Publicis Kaplan Thaler earned Gold for the following work:
NY_CIty-Bike• ADL: Imagine in the Digital Film category
• Cascade: Dirty Plates in the Photography Campaign category
• Cascade: Dirty Plates in the Magazine Campaign category
• Citi: Citi Bike in Non-traditional Campaign category
• Citi: Citi Bike in the Interactive/Single category
• Citi: Olympics in Website category
• Dawn’s “Seals Wildlife Series” Cinematography Single category
• Scope: Bacon in the Digital Advertising category
• Scope: Bacon in the Branded Content/Single category
• ZzzQuil: ZzzQuil Sleepline in the Radio Campaign category
• ZzzQuil: What I Ate Today radio spot in the Radio Copywriting Single category
• ZzzQuil: ZzzQuil 1-855-ZzzQuil in the Mixed Media/Campaign category
• Crest/Oral-B’s “Halloween Treats Gone Wrong” Branded Content Single category

scope-bacon1-193x300Rob Feakins was extremely proud of the agency’s accomplishments, noting, “The Addy Awards are a bit like March Madness. The medalists in the local Addy show move to the District Awards, and the medalists in the District Awards then move onto the Nationals. Our team is doing extremely well. This is the best showing I ever remember.”

Publicis Kaplan Thaler achieved four Silver District II ADDYs:
• Bounty: Dry Spills in the Magazine Campaign category
• Citi: Citi Bikes in the Integrated Campaign category
• Scope: Bacon in the Integrated Campaign category
• NAPA: NAPA Calendar in the Collateral Single category

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit


About the ADDY Awards
ADDY_Logo_RGBThe ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.

New campaign ORANGE – IF WE ALL HAD SUPERPOWERS ? – by Publicis Conseil

After a year where network speed and deployment were paramount, Orange, leader in future networks, wants to put the user and their digital usage back at the heart of its message.

Nowadays, everyone is connected. The smartphone, and all the high speed internet usage that goes with it, has become an essential part of everyday life. It is on the basis of this observation that Orange created its new campaign, showcasing the superpowers that we can all have with Orange 4G.

Who hasn’t dreamt of being omniscient?
Who hasn’t dreamt of being a superhero in the eyes of their loved ones?
Who hasn’t dreamt of finding a parking space in the blink of an eye?
Who hasn’t dreamt of winning the heart of a superheroine?

Emotive and humorous, this new campaign, designed by Publicis Conseil, will be deployed across all media and social networks. The campaign shows how we can all have superpowers, thanks to super‐fast internet…real superheroes will pale by comparison! The campaign will be launched on TV and in cinemas with the Wonderlove film. The film tells the story of an ordinary young man who, thanks to his 4G superpowers, wins the heart of a superheroine, to the consternation of a superhero who sees his powers completely surpassed.

Thanks to his smartphone applications, and a little bit of charm, the young man sails through the story with ease: contactless mobile payment, geolocation, remote home management, instant downloads.

On the site are the incredible adventures of other everyday superheroes SuperLisa, SuperNico, SuperJulie and SuperEmile who battle it out with Moonman, Titanos, and even Mr. Invisible. A humorous comic series by Reno offers a simple way to discover and learn about all of the applications possible with Orange superfast internet. A published version of this comic‐style user guide will soon be available in all Orange stores.

In order to stimulate conversation around this new concept, Orange will also offer internet users an interactive animation in which they are the hero. Every day from March the 17th‐21st, Orange invites internet users to share their dream superpowers on Twitter, using the hashtag #monsuperpouvoir . A team of illustrators will create and then post a comic‐style drawing of the most imaginative superpowers: Charlie Poppins, Bill Otomo, Flomize, Loic Secheresse, Erwann Surcouf. The most prolific contributors will even have their superpower illustrated in the form of a comic cover by famous comic artists such as Stéphanie Hans, RUN and Guillaume Singelin.

From April, the campaign will include posters featuring defeated superheroes, plus superheroes will battle it out with the Livebox Jet offers in Orange stores. The concept will be used throughout the year with new material released regularly.

“Just Add Zero” – Coke Zero by Publicis Conseil

‘Just Add Zero’ is a new TVC directed by Nima Nourizadeh, the British film, commercial and music video director.

Shot in South Africa, the TVC shows the protagonist navigating a series of situations where he experiences more by “adding zero”.

Adding ‘zero’ to his two sisters produces 20 of their attractive friends, while a party of 100 people becomes a festival of 1,000. The twist in the plot comes when the protagonist’s romantic interest turns the perspective on its head and gets more by adding zero from one hot guy to 10. The TVC demonstrates the broadening of COKE ZERO’s target market with the aim of appealing to both men and women.

The TVC features an amazing FatRat remix of Diplo track “Set It Off”, chosen for its high energy, pumping house beats, which set the pace for the action on screen. It was created by Publicis Conseil in Paris, led by International Creative Director, Steve O’Leary.

Publicis North America Debuts as New Mega Region

Move Brings Together Two Strong Regions and Two Top Talents to Lead Combined Entity: Susan Gianinno Named Chairman & Andrew Bruce Named CEO of North America

NEW YORK, NY (December 10, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, today announced the creation of a new mega region, Publicis North America, combining two of the best performing regions in Publicis Worldwide and bringing together two top talents to lead the region. Publicis North America — comprised of Publicis USA and Publicis Canada — represents the largest Publicis region outside of France.

Andrew Bruce and Susan GianinnoSusan Gianinno has been named Chairman of the newly expanded region, and will concentrate on key global and regional clients. She will also concentrate on priority global initiatives, working in partnership with Arthur Sadoun, recently named CEO for Publicis Worldwide.

Andrew Bruce has been named CEO of Publicis North America, which includes all…

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‘The Flower’ is the new Pan-African campaign for Valentine’s Day – by Marcel

The film tells the story of a beautiful princess who dreams of a legendary flower at the summit of a mountain and how one young man, amongst many, offers her the unobtainable in an ingenious and unexpected way.

Directed by acclaimed American animator and creator Scott Benson, the film underlines the importance of the spoken word and illustrates a poetic and timeless Africa in the form of a modern day fairy tale.
Music composed and arranged by Chris Canavaggio and Sean Henry, the film was imagined by Paris based ad agency, Marcel.

LensCrafters by Marcel

LensCrafters is proud to launch a global creative campaign that will encourage consumers to stop and marvel at the vital role that eyes play in their emotional life, personal identity and overall health. The campaign, entitled “Take a Stand for Quality Vision Care”, will communicate LensCrafters’ passion for celebrating the eye and acting as a partner in total vision care—the synergy of trusted eye care and exceptional eyewear. LensCrafters is the North American representation of the Eye Love global retail brand family that also includes LensCrafters China (China), OPSM (Australia) and GMO (South America). The campaign launches for LensCrafters on February and on behalf of LensCrafters China and GMO in March 2014.

“Take a Stand for Quality Vision Care” will prompt the viewer to reconsider the eyewear retail category and who they trust to care for their eyes. It will challenge the public to seek a qualified partner who understands the importance of the eye, not only to vision, but also to the entire life experience. The campaign features striking imagery paired with bold, provocative language that pulls at the emotional essence of eyes and the preciousness of sight. It expresses the experience of staring deep into someone’s eyes and getting lost, finding their humanity and gauging their spirit.


Owned by Luxottica—the leader in premium, luxury and sports eyewear—LensCrafters is the leading provider of truly complete vision care. The brand offers experts in vision care, including eye doctors and skilled opticians; personalized experience from knowledgeable staff aided by proprietary technologies, and a comprehensive selection of high-quality and name brand eyewear.

“The new campaign is more than a new creative direction—it is a common vision for our brand to make sure that everyone who sets foot in our stores leaves seeing what they love and loving what they see,” says Eric Anderson, SVP & GM LensCrafters. “We accomplish this by offering the latest technologies for fitting and selecting glasses and the highest quality name brand eyewear. This campaign challenges people to think about how they care for their sight and who they trust to help them along the way.”