Publicis Worldwide Wins 27 Awards at the 55th Clio

Publicis Worldwide has been awarded 27 Clio’s, at the 55th Clio Awards.

The Network wins include: eight Gold, nine Silver and ten Bronze Clios.

The Clio Awards honour the groundbreaking work and talent that pushes the boundaries of creativity. They celebrate the power of creativity, and are the standard bearer for visionary communications, they celebrate inspiration, honour imagination and foster creativity.

For full results go to: www.clioawards.com

Publicis Worldwide Clio Awards:

GOLD

  • UK – Publicis London:
    • Engagement – Guerrilla – The Pilion Trust – “Fuck The Poor”
  • France – Marcel:
    • Integrated Campaign – Intermarché – “Inglorious Fruits & Vegetables”
  • France – Publicis Conseil:
    • Poster – Museum National D’histoire Naturelle – “Parc Zoologique De Paris”
  • France – Publicis Conseil:
    • Print – Museum National D’histoire Naturelle – “Parc Zoologique De Paris”
  • France – Publicis Conseil:
    • Print Technique- Photography – Museum National D’histoire Naturelle – “Parc Zoologique De Paris – Notre Dame De Paris”
  • France – Publicis Conseil:
    • Print Technique – Photography – Museum National D’histoire Naturelle – “Parc Zoologique De Paris – Jardin Des Tuileries”
  • France – Marcel:
    • Public Relations  – Product Launch – Intermarché – “Inglorious Fruits & Vegetables”
  • UK – Publicis London:
    • CLIO Music – Integrated Campaign – Tourism Ireland – “Wild Atlantic Way”

SILVER

  • Italy – Publicis Milan:
    • Content & Contact – Renault Dacia – “Dacia Sponsor Day”
  • France – Marcel:
    • Direct – Out Of Home – Intermarché – “Inglorious Fruits & Vegetables”
  • France – Marcel:
    • Engagement – Ambient – Intermarché – “Inglorious Fruits & Vegetables”
  • UK – Publicis London:
    • Film – Short Form – The Pilion Trust – “Fuck The Poor”
  • Singapore – Publicis Singapore
    • Out Of Home – Poster – Crisis Relief Singapore – “Liking Isn’t Helping (C)”
  • Singapore – Publicis Singapore:
    • Print – Print – Crisis Relief Singapore – “Liking Isn’t Helping (C)”
  • France – Marcel:
    • Print Technique – Photography – Ray-Ban – “Brand Campaign 2013, Photojournalist”
  • France – Publicis Conseil:
    •  Print Technique – Photography – Museum National D’histoire Naturelle – Parc Zoologique De Paris                                                                                                                                  Quartier Latin
  • UK – Publicis London:
    • CLIO Music Innovative Media – Tourism Ireland – “Wild Atlantic Way” 

BRONZE

  • Italy – Publicis Modem:
    • Content & Contact – Yovis Viaggio – The Great Escape
  • Italy – Publicis Milan:
    • Content & Contact – Heineken – The Experiment
  • France       Marcel:
    • Out Of Home – Poster – Ray-Ban – “Brand Campaign 2013 (C)”
  • France – Marcel:
    • Print – Print – Ray-Ban – “Brand Campaign 2013 (C)”
  • France – Marcel
    • Print – Print – Ray-Ban – “Brand Campaign 2013 (C)”
  • France – Marcel:
    • Print Technique – Photography – Ray-Ban – Brand Campaign 2014 – “Subway”
  • France – Marcel:
    • Print Technique -Photography – Ray-Ban – Brand Campaign 2014 – “Botox”
  • France – Publicis Conseil:
    • Print Technique – Photography – Museum National D’histoire Naturelle – “Parc Zoologique De Paris                                                                                                                                  Jardins Du Louvre”
  • UK – Publicis London:
    • CLIO Music Film – Long Form (Over Five 5 Minutes) – Tourism Ireland – “Wild Atlantic Way”
  • UK – Publicis London:
    • CLIO Music Digital/Social – Websites – Tourism Ireland – “Wild Atlantic Way”

 

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RENAULT Twingo « Go anywhere, go everywhere » campaign created by Publicis Conseil.

New Renault Twingo’s new look, new rear-engined architecture, ultra-manoeuvrable handling and raft of smart, travelling comfort-enhancing features deserved an advertising campaign to match its ingenuity and the new lifestyle for which it stands.

For New Twingo’s launch, Publicis Conseil has concocted an offbeat advertising campaign which spotlights the car’s outstanding agility. In association with Renault, the agency recruited artists Kuntzel+Deygas, renowned worldwide for their elegantly animated graphic creations.

In 1993, Renault took the motoring world by surprise when the original Twingo seemed to land from another planet. The industry’s first mini people carrier was unconventional, cheery and utterly loveable with a cheeky demeanour. These traits were highlighted in a novel advertising campaign that championed a totally new approach to the automobile, with a slogan that invited customers to invent their own lifestyle to go with Twingo.

Today, the launch of New Twingo propels the model into an even more magical chapter of its existence, since Renault has taken a completely fresh look at its fundamentals, including a new rear-engined architecture and the switch to five doors for all versions, as well as a cleverly-designed modular interior and a new, contemporary look. Every bit as revolutionary as its predecessor, New Twingo is a car that stands for freedom – the freedom to go wherever it wants thanks to its exceptional turning circle which provides it with incomparable agility for effortless driving in and about town.

As a tribute to the original Twingo, Publicis has prepared a campaign which mirrors New Twingo’s unique, modern and vibrant personality in the form of a cartoon – one of the graphic world’s most powerful tools.

The film : 

Working to the brief provided by Publicis Conseil and Renault, the idea of Olivier Kuntzel and Florence Deygas was to make Twingo a cartoon character that plays the leading role in an animated choreography featuring a succession of virtuoso manoeuvres. The two artists present New Renault Twingo’s myriad of ingenious attributes through a series of mind-boggling steps that Twingo pulls off with panache and ease, to the background of sensual, rhythmic pop music performed by Beck.

Over the course of this graphic journey, Twingo stars as a sharp-minded character who travels through a multi-coloured keyhole to a string of cosmic planets, zigzags between the legs of elephant-like buildings, challenges a snaking ribbon, tackles a series of hairpin bends made of shoestrings, dodges a maze of water droplets, surfs on the chaotic cobblestones of a mischievous city and transports the spectator from this imaginary place into the real world.

In this campaign of unprecedented scale, the agile New Twingo stars in one principal two-minute film, three specific films and some 15 visuals, as well as in a range of refreshing and fun digital creations, while cheekily embodying the ‘Go Anywhere, Go Everywhere’ tagline.

Nescafe: “Alarm cup” by Publicis Mexico

NESCAFÉ® embraces consumer maker technologies to quickly design and build 200 limited edition, 3D Printed, Arduino-based NESCAFÉ® Alarm Caps.

Publicis Mexico is proud to present the The Alarm Cap, designed for NESCAFÉ®‘s brand image refresh. This is the first prototype developed by Publicis Innovation Lab in collaboration with NOTlabs, the creative studio of Los Angeles based, design inspiration company, NOTCOT Inc. “We are very proud of this first prototype delivered and of what our Lab, and its multi- disciplinary team, is
accomplishing since its establishment as an independent department, just a few months ago,” says Héctor Fernández, CEO and General Creative Director at Publicis Mexico.

The Innovation Lab offers brands the possibility to lead the change in the way to interact with consumers. Publicis is the first agency in México to create an inhouse Innovation Lab, combining communication strategy, UX, design and technology. The team is led by Federico de Mateo, Orlando Montiel and Leonardo Corrales.

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Nescafe flips Dolly Parton’s ‘9 to 5’ to ‘5 to 9’ – Publicis Mojo

 In the latest campaign from the nation’s favourite coffee brand NESCAFÉ, Australian women have been given their very own modern day anthem. In a world first, the campaign by Publicis Mojo has taken the iconic ‘9 to 5’ song and re‐recorded it to reflect the real working day of today’s modern woman – 5am to 9pm.

The campaign for the NESCAFÉ variant Café Menu® launched with a full‐length music video which shows that despite a woman’s chaotic and sometimes ridiculous day, a relax and recharge with a NESCAFÉ CaféMenu® can help give her the lift she needs to get through it.

NESCAFÉ Head of Marketing Beverages Rebecca Dobbins says, “Our research clearly highlights what we have always suspected – that modern Australian women today are working harder and longer than ever before. We are delighted to celebrate the real working day of a woman and we hope, whether they’re at home or in the office, women everywhere will watch the music video and feel inspired to relax and recharge over a cup of NESCAFÉ Café Menu®.

Publicis Mojo National Executive Creative Director, Grant Rutherford, adds, “Lots of brands talk at women about their busy lives but we wanted an idea that tapped into a real cultural phenomena and celebrate what women are already doing. We know that things aren’t necessarily going to change but encouraging women to take a daily break can make all the difference.”

The campaign is supported by key bloggers like Mamamia’sEmRuscianoandJoAbisharing their own 5 to 9 stories and the benefits of a coffee break.

With the 5 to 9 music video launched Sunday 27 April, NESCAFÉ Café Menu® is calling all 5 to 9’ers out there to join the Facebook community to inspire all women to take a well‐deserved break.

NESCAFÉ Café Menu® is a NESCAFÉ range of products offering café‐style coffee at home. This campaign is the result of a combined effort between Publicis Mojo, Zenith Optimedia, Digitas LBi and Zing. The music video directed by Jungleboys’ Scott Pickett.

See the Facebook community here

PUBLICIS MOJO BRISBANE MAKES TAFE GREAT

Publicis Mojo Brisbane launches new brand campaign for TAFE Queensland to reignite pride in practical skills called Make Great Happen

This Sunday 18 May 2014, Publicis Mojo Brisbane will launch a new brand identity and brand campaign for TAFE Queensland, to reignite pride in TAFE and its graduate professions by celebrating the practical skills that we often take for granted.

For too long it’s been about glorifying the white collar professions. This campaign celebrates the doers in life – the builders, the bakers, the landscapers, the nurturers, the entertainers – the people who make the world turn, the people who make great happen.

TAFE Queensland has the highest awareness of any further education provider in Queensland, but it’s rarely considered by people who also have the choice to go to university. The new brand campaign aims to make TAFE Queensland a brand that people are proud to choose first.

Publicis Mojo Brisbane Managing Partner Rob Kent said, “We’re proud to shine the spotlight on the doers in life.”

“Even in the advertising industry, TAFE has educated some of the finest directors, producers, cinematographers, VFX artists and photographers, so we involved those people in the creation of this campaign.”

Make Great Happen launches on TV Queensland-wide on Sunday 18 May and is complemented by Outdoor & Transit, Cinema, Radio, Digital and Social all encouraging potential students to the new website www.tafeqld.edu.au. The media strategy and planning has been created by ZenithOptimedia Brisbane.

The new brand identity has been launched to unite the brand, make it more contemporary, attractive and distinctive in the category in Queensland and internationally.

The campaign’s TVC was directed by TAFE-graduate Grant Marshall from Blacklab International with visual effects and post-production by Cutting Edge. The music is called Given The Chance by The Kite String Tangle and the read is by Australian Poetry Slam champion, Luka Lesson.

https://www.youtube.com/watch?v=iJ_4pzJ4FX8

Credits list:

Agency: Publicis Mojo Brisbane

Client: TAFE Queensland; Jodi Schmidt, Aaron Smith

Group Account Director: Sue Collins

Strategy Planner: Simone Waugh

Copywriter: Ryan Petie

Art Director: Andy Geppert

Head of TV: Vicki Lee

Director: Grant Marshall

Producer: Karen Hayward

Production Company: Blacklab International

Post-Production: Cutting Edge

Editor: Kerry Farrell

VFX Supervisor: Jeff Gaunt

Sound Designer: Ross Batten

Music: The Kite String Tangle

 

Publicis Worldwide awarded with two major prizes in the New York Festivals

 Publicis Worldwide recognized in 2014 with 2 major prize awards in the New York Festivals :

 – The Grand Prize Award with “The candidate” for Heineken, developed by Publicis Italy.

– A First Prize Award with “Liking is not helping” for Crisis Relief, developed by Publicis Singapore.

About the Heineken Campaign from Publicis Italy

 To improve its Corporate Image, Heineken International briefed Publicis Italy to demonstrate how both consumers and employees of Heineken embody the same brand DNA of “Open your World”.

 The brand activation campaign, The Candidate, deviates from the traditional rules of recruitment by turning the standard selection process into a job interview no one can prepare for.: only the candidates ready to take on a challenge and capable to seize the opportunities life offers could have fitted with the Heineken brand DNA and thus are worthy to work for Heineken.

 After just two months on air in 2012, the activation video exceeded 5 million views, making it the second most talked about ad in the world. Surpassing 400 million media impressions and 1 million quotes on Google are impressive numbers for a filmed job interview.

The Creative Directors at Publicis Italy are Bruno Bertelli and Cristiana Bocassini.

The award is added to many others already won including 5 Cannes Lions.

 About the Crisis Relief campaign from Publicis Singapore

“Liking is not helping” is a powerful ad campaign that plays on the supposed importance but the frequent impotence of social media.

This campaign developed by Publicis Singapore for Crisis Relief Singapore uses the idea that Facebook ‘likes’ in them selves do not help people. Clicking, while assuaging guilt, does not relieve the pain of people in horrible situations. This campaign has been produced thanks to real photos from Crisis Relief, adding thumbs to illustrate the famous Facebook like”.

Publicis Singapore has developed the “Liking is not helping” campaign under the creative direction of Erik Vervroegen, Creative Director of Publicis Worldwide, and Ajay Vikram Chief Creative Officer of Publicis Singapore.

 The award is added to many others already won including 2 Cannes Lions.

“Just Add Zero” – Coke Zero by Publicis Conseil

‘Just Add Zero’ is a new TVC directed by Nima Nourizadeh, the British film, commercial and music video director.

Shot in South Africa, the TVC shows the protagonist navigating a series of situations where he experiences more by “adding zero”.

Adding ‘zero’ to his two sisters produces 20 of their attractive friends, while a party of 100 people becomes a festival of 1,000. The twist in the plot comes when the protagonist’s romantic interest turns the perspective on its head and gets more by adding zero from one hot guy to 10. The TVC demonstrates the broadening of COKE ZERO’s target market with the aim of appealing to both men and women.

The TVC features an amazing FatRat remix of Diplo track “Set It Off”, chosen for its high energy, pumping house beats, which set the pace for the action on screen. It was created by Publicis Conseil in Paris, led by International Creative Director, Steve O’Leary.