Publicis Worldwide Wins 27 Awards at the 55th Clio

Publicis Worldwide has been awarded 27 Clio’s, at the 55th Clio Awards.

The Network wins include: eight Gold, nine Silver and ten Bronze Clios.

The Clio Awards honour the groundbreaking work and talent that pushes the boundaries of creativity. They celebrate the power of creativity, and are the standard bearer for visionary communications, they celebrate inspiration, honour imagination and foster creativity.

For full results go to:

Publicis Worldwide Clio Awards:


  • UK – Publicis London:
    • Engagement – Guerrilla – The Pilion Trust – “Fuck The Poor”
  • France – Marcel:
    • Integrated Campaign – Intermarché – “Inglorious Fruits & Vegetables”
  • France – Publicis Conseil:
    • Poster – Museum National D’histoire Naturelle – “Parc Zoologique De Paris”
  • France – Publicis Conseil:
    • Print – Museum National D’histoire Naturelle – “Parc Zoologique De Paris”
  • France – Publicis Conseil:
    • Print Technique- Photography – Museum National D’histoire Naturelle – “Parc Zoologique De Paris – Notre Dame De Paris”
  • France – Publicis Conseil:
    • Print Technique – Photography – Museum National D’histoire Naturelle – “Parc Zoologique De Paris – Jardin Des Tuileries”
  • France – Marcel:
    • Public Relations  – Product Launch – Intermarché – “Inglorious Fruits & Vegetables”
  • UK – Publicis London:
    • CLIO Music – Integrated Campaign – Tourism Ireland – “Wild Atlantic Way”


  • Italy – Publicis Milan:
    • Content & Contact – Renault Dacia – “Dacia Sponsor Day”
  • France – Marcel:
    • Direct – Out Of Home – Intermarché – “Inglorious Fruits & Vegetables”
  • France – Marcel:
    • Engagement – Ambient – Intermarché – “Inglorious Fruits & Vegetables”
  • UK – Publicis London:
    • Film – Short Form – The Pilion Trust – “Fuck The Poor”
  • Singapore – Publicis Singapore
    • Out Of Home – Poster – Crisis Relief Singapore – “Liking Isn’t Helping (C)”
  • Singapore – Publicis Singapore:
    • Print – Print – Crisis Relief Singapore – “Liking Isn’t Helping (C)”
  • France – Marcel:
    • Print Technique – Photography – Ray-Ban – “Brand Campaign 2013, Photojournalist”
  • France – Publicis Conseil:
    •  Print Technique – Photography – Museum National D’histoire Naturelle – Parc Zoologique De Paris                                                                                                                                  Quartier Latin
  • UK – Publicis London:
    • CLIO Music Innovative Media – Tourism Ireland – “Wild Atlantic Way” 


  • Italy – Publicis Modem:
    • Content & Contact – Yovis Viaggio – The Great Escape
  • Italy – Publicis Milan:
    • Content & Contact – Heineken – The Experiment
  • France       Marcel:
    • Out Of Home – Poster – Ray-Ban – “Brand Campaign 2013 (C)”
  • France – Marcel:
    • Print – Print – Ray-Ban – “Brand Campaign 2013 (C)”
  • France – Marcel
    • Print – Print – Ray-Ban – “Brand Campaign 2013 (C)”
  • France – Marcel:
    • Print Technique – Photography – Ray-Ban – Brand Campaign 2014 – “Subway”
  • France – Marcel:
    • Print Technique -Photography – Ray-Ban – Brand Campaign 2014 – “Botox”
  • France – Publicis Conseil:
    • Print Technique – Photography – Museum National D’histoire Naturelle – “Parc Zoologique De Paris                                                                                                                                  Jardins Du Louvre”
  • UK – Publicis London:
    • CLIO Music Film – Long Form (Over Five 5 Minutes) – Tourism Ireland – “Wild Atlantic Way”
  • UK – Publicis London:
    • CLIO Music Digital/Social – Websites – Tourism Ireland – “Wild Atlantic Way”



Publicis North America Earns An Impressive 7 Effie Awards

NEW YORK, NY – Publicis North America received seven awards for five different clients at the annual North American Effie Awards Competition. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. On top of the seven Effie wins, Publicis North America was recognized with five other finalist spots that were in the running.


Effie Award-winning work is recognized as one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creative, and the market results to prove it worked.  Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners.  As the competition continues to grow, winning an Effie is becoming increasingly difficult.

This year, Publicis North America won Effies for the following entries:                                
· GOLD — Citi: Battle to Win Back New York in the Corporate Reputation/Prof. Services category
· GOLD — ZzzQuil Sleep-Aid Launch in the Health OTC category *Grand Effie contender*
· SILVER — Citi: Battle to Win Back New York in the Good Works/Brands category
· SILVER — Oral-B: Power of Dad’s Smile in the Personal Care category
· SILVER — T-Mobile: Un-leash with the Un-Carrier in the Internet/Telecom category
· SILVER — T-Mobile: “Introducing JUMP! Only from T-Mobile” in the New Product or Service category
· BRONZE — SoftSheen-Carson Dark and Lovely Au Naturale: Curl Power in the African-American category

“The Effies for T-Mobile is a story of game changing products, meaty insights, inspired creative ideas and exceptional production,” added Publicis Seattle’s CEO, Scott Foreman. “Kudos to our T-Mobile clients, our partner agencies, and especially the teams at Riney and Publicis Seattle for this big win!”

The following entries were among the finalists:
· ADL: Imagine a World Without Hate in the Good Works/Non-Profit category
· Citi: Battle to Win Back New York in the Brand Experience category
· SoftSheen Carson Dark and Lovely Au Naturale: Curl Power in the Beauty category
· Dawn: From a Brand to Buy to a Brand to Buy Into in the Home Supplies & Services category
· T-Mobile: “T-Mobile is Back: Un-leash with the Un-Carrier” in the Renaissance category

T Mobile

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.  The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East/North Africa Effie and more than 40 national Effie programs.

The North American Grand Effie Award winner was debated hours before the Effie Awards ceremony by the Grand Effie Jury.  ZzzQuil Sleep-Aid Launch for Procter & Gamble by Publicis Kaplan Thaler, (with Starcom MediaVest Group) was among the finalists (the top scoring Gold Effie Award winners).

Andrew Bruce, CEO of Publicis North America celebrated the 7 wins, commenting, “Work that does not work, is art. These effies confirm our determination to develop creative communications that build brands and businesses.”

Regarding the prestigious wins and rankings, Chairman of Publicis North America, Susan Gianinno added, “Effies are about effectiveness.
Being recognized for having the most effective creative work is an honor and a reminder of what really matters.”

Trophies – gold, silver and bronze – were awarded at the 2014 North American Effie Awards Gala on Thursday, June 5th at Cipriani’s 42nd Street in New York City. Winning entries also receive points towards the Effie Effectiveness Index® — the global ranking of marketing communications effectiveness. These rankings were also revealed tonight at the 46th annual Effie Awards Gala. Publicis Groupe, was named the most effective holding company. For additional information on the Effie Index, visit Follow @EffieAwards on Twitter for updates on Effie information, programs and news.

A list of all 2014 Effie winners can be found here

About Effie Worldwideeffie

Effie Worldwide is a non-profit 501C3 organization offering educational resources that include a Case Studies database of hundreds of effective marketing communications cases worldwide – including strategy, ideas and results, the Effie Effectiveness Index ranking effective companies and brands worldwide, the Effie Awards and Collegiate Effie awards programs, insights, videos and white papers on effective marketing and other key educational and learning tools around sharing insight on the principles of effective advertising and marketing communications.

Publicis Groupe invites Tencent to share the stage at 61st annual Cannes Lions International Festival of Creativity

This year, at the 61st annual Cannes Lions International Festival, Publicis Groupe’s seminar will bring together SY Lau, President of Online Media Group of Tencent and Senior Executive VP of Tencent Holdings, and Maurice Lévy, Chairman and CEO of Publicis Groupe. The seminar will take place June 20, 2014 at 2:15 PM in the Grand Auditorium at the Palais des Festivals.
During the seminar titled “The Real Awakening of China,” Lau and Lévy will discuss China’s digital innovations and the rise of the world’s second largest consumption-driven economy.
With more smart phone and Internet users than any other country in the world and a booming digital eco-system, China is leading a digital revolution whose waves are being felt all around the world.

The seminar will be comprised of three themes: the digital economy (in China and globally), digital behaviors, and the digital eco-system for brands. Key questions to be addressed during the seminar will include:

  •  How will brands deal with the rise of the world’s second largest consumption-driven economy?
  •  How do size and scale impact the digital behaviors of an entire population?
  • How will digital advances in China disrupt traditional retail and advertising in China and the world over as services like Tencent’s Weixin and WeChat—with 396 million monthly active users—go global?

Digital innovation is at the core of the fast-growing market in China. As the world’s 4th largest Internet company, including Internet platforms such as QQ, WeChat, Tencent Video, Tencent News app and others, Tencent has brought together China’s largest online community to meet the various needs of tomorrow’s Internet users.

About Seng Yee Lau
President of Online Media Group of Tencent, SEVP of Tencent Holdings

SY joined Tencent in 2006 and oversees Tencent Online Media Group, which includes Tencent News Portal, Tencent Video and Tencent Microblog. His main mission is to build OMG into a world-class media company.

SY is a seasoned professional with more than 20 years of experience in the media and marketing industry. He has also served as CEO of several global communications networks. Prior to Tencent, SY was the Managing Partner of Publicis China and the CEO for BBDO China.

With close to 20 years professional experience in China, SY is an actively sought after industry opinion leader in the area of Internet trends, digital media and marketing. In addition to regular speeches at Cannes and Asia Media Forum, SY also speaks at various executives programs of Harvard Business School, Stanford University, Georgetown University, Hong Kong University and CEIBS. In 2011, SY was honored globally as “The World’s 21 Most Influential People in Marketing and Media” by New York based Advertising Age.

SY received his EMBA from Rutgers State University, USA. As an alumni of Harvard Business School, he completed the Advanced Marketing Management Program in 2007, and AMP (Advanced Management Program) in 2010.

About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 62,000 professionals. | Twitter: @PublicisGroupe | Facebook: | LinkedIn: Publicis Groupe | | Viva la Difference !

About Tencent
Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information, seek entertainment, and shop online through our integrated platforms. Our diversified services include QQ, Weixin and WeChat for communications; Qzone for social networking; QQ Game Platform for online games; for information; as well as our eCommerce services.
The company was founded in Shenzhen in 1998 and went public on the Main Board of the Stock Exchange of Hong Kong Limited in 2004. The Company has been one of the 50 constituent stocks of the Hang Seng Index since June 10, 2008, under stock code 00700. We seek to evolve with the Internet by investing in innovation, providing a hospitable environment for our partners, and staying close to our users.

Publicis Worldwide awarded with two major prizes in the New York Festivals

 Publicis Worldwide recognized in 2014 with 2 major prize awards in the New York Festivals :

 – The Grand Prize Award with “The candidate” for Heineken, developed by Publicis Italy.

– A First Prize Award with “Liking is not helping” for Crisis Relief, developed by Publicis Singapore.

About the Heineken Campaign from Publicis Italy

 To improve its Corporate Image, Heineken International briefed Publicis Italy to demonstrate how both consumers and employees of Heineken embody the same brand DNA of “Open your World”.

 The brand activation campaign, The Candidate, deviates from the traditional rules of recruitment by turning the standard selection process into a job interview no one can prepare for.: only the candidates ready to take on a challenge and capable to seize the opportunities life offers could have fitted with the Heineken brand DNA and thus are worthy to work for Heineken.

 After just two months on air in 2012, the activation video exceeded 5 million views, making it the second most talked about ad in the world. Surpassing 400 million media impressions and 1 million quotes on Google are impressive numbers for a filmed job interview.

The Creative Directors at Publicis Italy are Bruno Bertelli and Cristiana Bocassini.

The award is added to many others already won including 5 Cannes Lions.

 About the Crisis Relief campaign from Publicis Singapore

“Liking is not helping” is a powerful ad campaign that plays on the supposed importance but the frequent impotence of social media.

This campaign developed by Publicis Singapore for Crisis Relief Singapore uses the idea that Facebook ‘likes’ in them selves do not help people. Clicking, while assuaging guilt, does not relieve the pain of people in horrible situations. This campaign has been produced thanks to real photos from Crisis Relief, adding thumbs to illustrate the famous Facebook like”.

Publicis Singapore has developed the “Liking is not helping” campaign under the creative direction of Erik Vervroegen, Creative Director of Publicis Worldwide, and Ajay Vikram Chief Creative Officer of Publicis Singapore.

 The award is added to many others already won including 2 Cannes Lions.

Publicis Kaplan Thaler Wins 18 District 2 ADDY Awards


District 2 ADDYsNEW YORK CITY, NY (March 26, 2014) – After an impressive showing on the local level, Publicis Kaplan Thaler received an impressive eighteen awards at the annual District II ADDY Competition for their work for multiple clients. This is the best ADDY showing for the agency in recent memory, earning the following recognition: One Special Judges’ award, thirteen Gold, and four Silver, across nine different brands. The ADDYs are one of the major award competitions in advertising with over 50,000 submissions per year and three separate shows on the local, regional and national levels. Yet again, Publicis Kaplan Thaler has advanced an impressive amount of work onto the national level of competition.

Publicis Kaplan Thaler grabbed the judges’ attention with their moving film for the Anti-Defamation League titled Imagine. The film won a special judges’ award, a major accomplishment for the agency.


Publicis Kaplan Thaler earned Gold for the following work:
NY_CIty-Bike• ADL: Imagine in the Digital Film category
• Cascade: Dirty Plates in the Photography Campaign category
• Cascade: Dirty Plates in the Magazine Campaign category
• Citi: Citi Bike in Non-traditional Campaign category
• Citi: Citi Bike in the Interactive/Single category
• Citi: Olympics in Website category
• Dawn’s “Seals Wildlife Series” Cinematography Single category
• Scope: Bacon in the Digital Advertising category
• Scope: Bacon in the Branded Content/Single category
• ZzzQuil: ZzzQuil Sleepline in the Radio Campaign category
• ZzzQuil: What I Ate Today radio spot in the Radio Copywriting Single category
• ZzzQuil: ZzzQuil 1-855-ZzzQuil in the Mixed Media/Campaign category
• Crest/Oral-B’s “Halloween Treats Gone Wrong” Branded Content Single category

scope-bacon1-193x300Rob Feakins was extremely proud of the agency’s accomplishments, noting, “The Addy Awards are a bit like March Madness. The medalists in the local Addy show move to the District Awards, and the medalists in the District Awards then move onto the Nationals. Our team is doing extremely well. This is the best showing I ever remember.”

Publicis Kaplan Thaler achieved four Silver District II ADDYs:
• Bounty: Dry Spills in the Magazine Campaign category
• Citi: Citi Bikes in the Integrated Campaign category
• Scope: Bacon in the Integrated Campaign category
• NAPA: NAPA Calendar in the Collateral Single category

About Publicis Kaplan Thaler
kaplanPublicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. With over 650 employees, it is the flagship of Publicis Worldwide in the USA, the North American operating unit of Publicis Worldwide, the largest global agency network within Publicis Groupe. The Agency’s blue-chip client roster includes: Procter & Gamble, CITI, Nestlé, Merck, Pfizer, TriHonda, Wendy’s, L’Oréal, AFLAC, and NAPA Auto Parts, among others. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit


About the ADDY Awards
ADDY_Logo_RGBThe ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.

Publicis Romania, awarded the golden trophy at the Romanian Effie Awards 2013

Bucharest, June 13th – On Monday evening, at the Effie Romania Gala 2013, Publicis Romania was awarded the golden trophy in the “Digitally Led Campaigns” category for the Pegas brand re-launch campaign, “Nostalgia”

The Gala took place on Monday, the 10th of June, at the Bucharest’s National Opera House gathering the most successful Romanian advertising agencies. This year’s competition covered 28 award categories that have been judged by a panel of experienced judges, led by Jim Taylor – Head of Integrated Activity Planning Capability, Global, SABMiller.

Pegas is the Romanian iconic bicycles brand of the 70’s – 80’s, the bike that almost all Romanians over 30 grew up with and the first bike for a large majority of them. A brand chronologically associated with the communist era, it has gone missing since then. With this entire heritage, Pegas was a brand worth reviving.

In order to engage the audience on an emotional level and re-ignite that “lost” sentimental bond with the brand, Publicis Romania needed to appeal to nostalgia – that old familiar feeling, far more powerful than memory alone; nostalgia about the good old times from our childhood, when the whole world was ours.

The decision was to create a “time machine” that would take people back to the “place” they crave to go again: the childhood time and bring back those feelings for them and their kids, but at the same time, “a tool” to create new memories within a retro-cool approach and the urban attitude of today.

The same campaign was also recognized with two trophies obtained at the INTERNETICS 2012 festival that awards prizes for the best online projects in Romania and a special prize for “The most inspired re-ignition of a brand” at ADC Awards Romania.

Publicis Kaplan Thaler Takes Home Two Silvers at 2013 National ADDY Awards

Publicis Kaplan Thaler Takes Home Two Silvers at 2013 National ADDY Awards for P&G’s Bounty and Street Soccer USA

This past weekend, Publicis Kaplan Thaler took home two Silver ADDY Awards, one of  the ad industry’s most prestigious awards, at the 2013 National ADDY Awards Show hosted by the American Advertising Federation. The agency was recognized for its creative advertising efforts for P&G’s Bounty and Street Soccer USA.

Publicis Kaplan Thaler was awarded National Silver ADDY awards for the following work:
Category: Publics Service – Integrated Campaign
Winner: Street Soccer USA “I Play for”
Category: Television – Regional/National – Single Spot
Winner: P&G Bounty “Anthem”

Conducted each year by the American Advertising Federation, the National ADDY Awards represent the culmination of the annual ADDY Awards process, with entries first competing at the local and regional level. To see the full list of the 2013 National ADDY Awards winners, click here.