Nescafe: “Alarm cup” by Publicis Mexico

NESCAFÉ® embraces consumer maker technologies to quickly design and build 200 limited edition, 3D Printed, Arduino-based NESCAFÉ® Alarm Caps.

Publicis Mexico is proud to present the The Alarm Cap, designed for NESCAFÉ®‘s brand image refresh. This is the first prototype developed by Publicis Innovation Lab in collaboration with NOTlabs, the creative studio of Los Angeles based, design inspiration company, NOTCOT Inc. “We are very proud of this first prototype delivered and of what our Lab, and its multi- disciplinary team, is
accomplishing since its establishment as an independent department, just a few months ago,” says Héctor Fernández, CEO and General Creative Director at Publicis Mexico.

The Innovation Lab offers brands the possibility to lead the change in the way to interact with consumers. Publicis is the first agency in México to create an inhouse Innovation Lab, combining communication strategy, UX, design and technology. The team is led by Federico de Mateo, Orlando Montiel and Leonardo Corrales.

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