Publicis Worldwide announces the appointment of Axel Dauchez as Chief Executive Officer in France.
He will be reporting to Arthur Sadoun, CEO of Publicis Worldwide. His appointment will be effective as of September 2014.
Dauchez is currently CEO of Deezer, one of the leading companies in digital music distribution.For 20 years, he managed the digital transformation of media and FMCG companies.
In particular, in 1995, he launched the first paid online services for one of the leading video game companies (Coktel-Sierra). In 1998, he was CEO of the first French digital agency, BDDP and Tequila Interactive, and headed MoonScoop, leader in the production of animated films. He joined Deezer in 2010.
In his new role, Dauchez will oversee Publicis Worldwide’s operations in France including: Publicis Conseil, Publicis Dialog, Publicis Modem, Publicis Shopper, Publicis ETO, Diplomatic Cover, Publicis Activ France (Bordeaux, Brest, Lille, Lyon, Marseille, Nantes, Nancy, Paris, Strasbourg), Carré Noir, Marcel, Publicis EtNous and Loeb & Associés.
Arthur Sadoun said: “Axel is an expert in digital transformation and a true entrepreneur. He perfectly knows how to grow businesses and succeed in rapidly evolving environments. His success in the pure player business will be a tremendous asset for Publicis Worldwide in France and for the success of our clients in their digital revolution. After the arrival of Dylan Williams from Mother as International CSO of Publicis Worldwide and the announcement of Guy Wieynk to join as CEO of UK Group and Nordics, Axel’s arrival is another sign of the attractiveness of Publicis Worldwide’s new journey for major digital talents. With Axel’s nomination as CEO of Publicis Worldwide in France and Valerie Henaff as CEO of Publicis Conseil, I am sure that Publicis in France will continue to confirm its position of leader, for the benefit of our clients. “
Axel Dauchez added: “Publicis has supported its clients since their first move into digital by reinventing the business of marketing and communications. Brands and companies are now facing a structural digital revolution and need to challenge their business model offensively. I think Publicis is now one of the rare partners able to accompany its clients from strategy to execution, both in their long-term vision and in facing the changes of today. I am very excited to take the reins of Publicis in France at such an important time. “
This appointment follows the new organization of Publicis Worldwide in France with Valerie Henaff’s appointment as CEO of Publicis Conseil in March, Christian Verger and Nicolas Zunz, Co-CEO of Publicis Dialog/Publicis Modem in France, are both promoted Vice-President of Publicis Worldwide in France.
Arthur Sadoun said : “Since their arrival in 2005, Christian and Nicolas have driven growth and digitalization and played an important role to make Publicis Worldwide in France become the biggest and the most innovative communication network in France. Their promotion will naturally reinforce, with Axel and Valerie, the leadership of Publicis Worldwide in France”.
About Axel Dauchez
Axel started in marketing at Procter & Gamble and led businesses digital movements in Media and FMCG for nearly 20 years. In 1995, he joined the marketing department of Coktel-Sierra (one of the leading video game companies) where he launched the first paid online services. He, then became the President of the first French digital agency BDDP and Tequila Interactive from 1998 to 2001, where he managed, among other clients France Telecom, Microsoft, Renault, Warner Music and BNP Paribas and was CEO of MoonScoop, leader in the audiovisual production of animated films. In early 2010, Axel Dauchez became CEO of Deezer and transformed the company in 4 years to world leader in the digital distribution of music, with more than 5M subscribers in over 180 countries and structured partnerships including Orange, Deutsche Telekom, Facebook and Samsung. He then contributed significantly to the restructuring of the global music market after its digital transformation. Axel is a graduate of the Ecole Polytechnique in France, and is 45 years old.
About Publicis Worldwide in France
With 17 agencies and nearly 2.000 employees, Publicis Worldwide in France counts amongst some of its clients local brands and major global brands such as Axa, BNP Paribas, Bongrain, Cap Gemini, Carrefour, Cartier, Castorama, Coca-Cola, Dim, FNAC, Heineken, Hermès, GDF Suez, L’Oréal, Luxottica, Nestlé, Orange, Pernod Ricard, PMU, RATP, Renault, Sanofi, Seb, Total, Yoplait and more.