‘The Flower’ is the new Pan-African campaign for Valentine’s Day – by Marcel

The film tells the story of a beautiful princess who dreams of a legendary flower at the summit of a mountain and how one young man, amongst many, offers her the unobtainable in an ingenious and unexpected way.

Directed by acclaimed American animator and creator Scott Benson, the film underlines the importance of the spoken word and illustrates a poetic and timeless Africa in the form of a modern day fairy tale.
Music composed and arranged by Chris Canavaggio and Sean Henry, the film was imagined by Paris based ad agency, Marcel.


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