Renault creates ‘animal attraction’ for its sponsorship of The Jonathan Ross Show – Publicis London

Publicis London has created an exotic series of idents to support Renault UK’s new sponsorship of The Jonathan Ross Show on ITV1, which returns to screens for its fifth series at 10.15pm on Saturday 12th October, with an estimated audience of 2.5 million viewers.

The idents take the theme of ‘animal attraction’ to showcase the seductive and stylish design features of Renault’s new small car range, focusing on their latest three models: the all-new Renault Captur crossover, the New Renault Clio and their 100% electric flagship, the Renault ZOE

A variety of wild and charming creatures are drawn to the arresting designs, with 2×10” spots created for each model.  An excitable husky and proud crowned crane showcase the adventurous Captur crossover; wise owls and electrical fanatic moths are drawn to the stunning and pure 100% electric ZOE, while a proud, exotic cheetah and loveable rabbits are drawn to the passionate and seductive curves of the New Renault Clio.

The 11 week sponsorship activity will be backed by a wider online presence, with the hashtag #animalattraction offering viewers the opportunity to join in the conversation, and in turn win prizes, via social media (predominantly YouTube and Twitter based).

Emmy and Wildscreen Panda award winning director, Dave Allen directed the spots with Passion RAW, and media was booked through Manning Gottlieb OMD.

Said Jason Cobbold, Publicis London’s Deputy Managing Director: “We wanted to do something simple and amusing to capture the appeal of Renault’s newly designed generation of cars.  We show the magnetism of the product, and introduce a few wild characters along the way.”

Said Phil York, Renault UK Marketing Director: “Our sponsorship of the Jonathan Ross show offers us a great opportunity to showcase our new small car range, and represents the start of a new communications direction centered around seductive design.”


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