NESCAFE DOLCE GUSTO “MINI ME” created by Publicis Conseil.

To celebrate the launch of its new MINI ME coffee maker, NESCAFE Dolce Gusto is organising a unique ‘moving’ experience…

 There are plenty of things it’s fine to mess up, but not your coffee!

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Just because you’re young and haven’t quite worked out how to deal with life yet doesn’t mean you can’t appreciate the simple joy of a good coffee. So when you’re embarking on the big adventure of moving into your first flat and you’re at last able to buy your first coffee maker, the new MINI ME from NESCAFE Dolce Gusto is the perfect choice.

To celebrate the launch of its new fun, cute & geeky MINI ME coffee maker, NESCAFE Dolce Gusto is pulling out all the stops and targeting a young and connected audience – the ME generation – with a campaign created by the Publicis Conseil agency.

 The story starts with two young flatmates moving into their new place, which proves to be a challenge for them to say the least. NESCAFE Dolce Gusto and its partner agency have come up with an eccentric, wacky digital campaign consisting of a series of 10 interactive videos showing the two anti-heroes’ misadventures. They are full of slapstick jokes based on situations we have all had to deal with: flat-pack furniture you have to assemble yourself, a sofa that won’t fit through the door, electrical problems, etc.

The various stories soon take an absurd turn and end up in chaos, but they all come to the same conclusion: even if everything is going wrong, at least with a MINI ME coffee maker your coffee will be a success.

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The “MINI ME” video experience is currently online on YouTube : http://youtu.be/sbIC3b98Sp8

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