« WWF Mugs » – by Publicis Conseil

Global warming is more than ever a topical problem. The melting of the ice cap, among other things, will lead to the disappearance of polar bears.

WWF_Mugs

WWF has entrusted Publicis Conseil to raise people’s awareness of this issue on a daily basis, and to raise funds. Rather than communicating through traditional means, Publicis Conseil has designed a heat sensitive mug.

A mug with the image of a polar bear.

When you pour hot water into the mug, the bear disappears. A message appears on the back:

“A few more degrees and polar bears will disappear. Fight global warming: WWF.fr”.

A simple daily reminder helping WWF to raise funds. The mugs are for sale on their online shop for €10. What is more, and it’s not insignificant, when used on a daily basis, this mug will also prevent you from using numerous plastic cups.

http://boutique.wwf.fr/index.php/mug-wwf-ours-polaire.html

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