“The digital revolution is here. We’ll keep you connected to everything you need”
The new Orange campaign redirects the Group’s focus towards the future, and conveys powerful messages at a key moment; and a particularly dynamic one at that.
This campaign perfectly reaffirms the Group’s name change as it creates a link between today and tomorrow, between what France Telecom was and what Orange is.
It also highlights the concept of a link in the broadest possible sense: the link between generations, between the individual and society, and between technology and how we use it.
It reminds us that Orange is for everyone. The company is particularly well-positioned to accompany its customers into this new era, by means of the relationships it has successfully developed with its customers and the trust it has instilled in them.
This campaign promotes the power of digital technology as well as the key position it will increasingly hold in the future, to do anything at any time, and in any place.
With its slogan, “The digital revolution is here. We’ll keep you connected to everything you need”, Orange communicates its new challenge: a tailor-made service, listening to every customer, in order to guide and connect them to everything they need in their lives.
This campaign was developed by the Marcel – Groupe Publicis agency.
The spot was directed by Bruno Aveillan.
The campaign has been designed to be used in all European, African and Middle Eastern countries where Orange operates, and especially France, as of the 30th June, on TV.
“With this little finger you’ll drive your car.
With this little finger, you’ll save whales in the ocean.
This finger will carry your schoolbag, and this one will erase your wrinkles.
This little finger will help you make friends all over the world.
This one will order pizzas for you,
With this finger, you’ll control the lights, and command legions.
This little finger is for painting, for playing football and writing operas.
This little finger will topple dictatorships. And this one will make the world a better place.
But if one day you simply want to switch it all off and listen to the wind, then there’s always this little finger, here”.