BNP Paribas and film: a love story that began over 20 years ago. The bank is supporting the Cannes Film Festival’s Directors’ Fortnight, the Festival Cinéma Télérama, the Grand Lyon Film Festival and many other festivals across France.
In 2004, BNP Paribas established a partnership with the National Federation of French Cinemas (FNCF) to promote and support film in France. This partnership led to the creation of La Rentrée du Cinéma, which offered special rates to moviegoers. In 2007, BNP Paribas decided to increase its commitment to the FNCF by becoming the exclusive partner to 3 major film events organised over the year in all French cinemas: Le Printemps du Cinéma in March, La Fête du Cinéma in June and, since 2011, La Rentrée du Cinéma BNP Paribas in September.
In order to share their passion with as many people as possible, BNP Paribas launched ‘Séance Radio’, an Internet radio station for all types of film! To hear about cinema wherever you are, go to seanceradio.com for musical programming that is solely dedicated to film, exclusive reviews and all of the latest news on cinema.
This print campaign designed by Publicis Conseil and made up of 5 visuals is therefore based upon the joining of these two worlds, and how to show the Internet radio station’s and BNP Paribas’ dedication to cinema.