Agency receives the big prize for Bradesco F.Banking case


Sao Paulo, May 2013 – AG2 Publicis Modem, the webnative agency of Publicis Group in Brazil, celebrates a significant achievement in a prestigious award. The agency won The Bees Awards, international award for digital marketing actions, with Bradesco F. Banking case, the first initiative of a bank in Brazil that allows customers to access internet banking services within Facebook, the largest social network in the world.

Totally created and applied by AG2, Bradesco F.Banking won the category Best use of App for Social Media Marketing. In its fourth edition, the Bees Awards is the first international award for actions in digital marketing and is held annually in the city of San Francisco, United States.

Bradesco F.Banking born to solve an immediate need of Bradesco to update its digital presence, offering the most complete tool pack to its customers. This is an unprecedented initiative in Brazil and almost a year after its implementation, Bradesco is still the only institution with the functionality.

“It’s a project that symbolizes the AG2 mission: we are always ahead of our clients’ needs. This award indicates that the agency’s efforts to be a reference in digital trends are well-aimed. It is for these brands that we have the best team of Brazil and shows to them that digital is in our DNA”, says Cesar Paz, AG2 Publicis Modem’s CEO.


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