How to literally stop people from driving drunk? by Publicis Brussels

Responsible Young Drivers literally stopped people from driving drunk.
With a new invention: the alcohol barrier.

The very first parking barrier that doesn’t work with a ticket or chip, but with an alcohol test. You actually have to blow safe for it to open. If you drank too much alcohol the barrier stays closed and you can’t leave the parking lot.

The alcohol barrier made its first appearance at Belgium’s most famous club ‘Carré’, during the weekend of its 22nd anniversary.

Other clubs and organizers of music events will install an alcohol barrier too.

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