INJURED TEXT by Publicis Mexico and Mini Mexico

The idea: Demonstrate the dangers of texting while driving to help reduce the possibility of people getting injured.


Execution: We built 30 letters (2.5 x2.5 meters each) and placed them all around the city. But they were no ordinary letters theywere injured letters, connecting texting with accidents. 

Next to the letters people was invited to download “The Word Blocker” app by MINI. Based on GPS 

and the users speed, the app automatically activates, disabling all calls and messaging alerts. 
Incoming callers received a preset, automated, SMS. App users accumulated safe kilometers, share their score and route on social networks and invited friends and followers to download the app. 

On the letters, people could find the running total of safe kilometers driven by all app users. 

Press and outdoor added exposure to the multi touch campaign.

  6293 6294 6295 6296


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s