Publicis creates e-commerce site for new natural beauty brand abeautifulworld

Publicis London has designed and developed a new socially activated e-commerce site abeautifulworld (www.abeautifulworld.co.uk), which launches today.

ABW Homepage

abeautifulworld aims to bring the world’s best kept natural, organic beauty secrets to the UK and was founded by entrepreneur Liz McCarthy, who previously spent 15 years working in international beauty marketing and advertising.

Publicis London has created a bespoke website for abeautifulworld, based on the Shopify platform, integrating third-party and custom-developed plug-ins to enhance the customer experience and provide the features of a luxury e-commerce brand. Additionally, the agency has given strategic support to the launch, including social and search optimisation recommendations.

Responsive design ensures an optimal customer experience whether viewing on a desktop computer, tablet, 7” tablet or smart phone.

As well as the online store, abeautifulworld will offer expert tutorial videos from beauty experts, fitness tips and nutritional ideas. It also aims to connect with its customers by asking them to recommend their own global beauty finds, which may then be stocked on the site.

Says Liz McCarthy: “The ambition of abeautifulworld is to bring the world’s latest developments in organic and natural beauty exclusively to the UK. Publicis has built a website that reflects the high-end nature of the products, and offers an experience on a par to the top luxury retail websites, and in doing so has raised the bar of beauty e-commerce in the UK.”

David Clarke, Publicis London head of technology says: “Shopify provides a reliable, trusted e-commerce platform and access to a wealth of third-party plugins. This allowed us to focus on creating a great multi-platform experience and the innovative, high-end features that sets abeautifulworld apart from other retailers in this space.”

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