Publicis Chemistry has launched a tactical Valentine’s Day campaign for puds brand Gü, inviting Twitter users to win a year’s supply of Gü for two.
The activity, hosted on Twitter, is designed to drive awareness and purchase of Gü’s range of desserts over the Valentine’s period as well as to swell the @gupuds’ Twitter community. The competition will be supported on Gü’s Facebook page, which has 97,000 fans.
To enter, Gü’s 6,500 Twitter followers are asked to tweet “I want to win a year’s supply of @gupuds for two because #ilovegu” plus a photo featuring either Gü puds, packaging or both.
All entrants will be required to follow @gupuds on Twitter to be eligible to enter, to drive acquisition of new followers.
Lizzie Hanbury-Tenison, Gü Puds Global Creative Manager, said: “Here at Gü we love love, and this competition is a fun way to help keep Gü top of mind when lovebirds are planning their crucial Valentine’s Day menu. We think we know exactly the way to the heart – man or woman – and we’re thrilled to be giving one lucky person the chance to have Gü all year round.”