Publicis London has appointed Ogilvy&Mather associate creative director Sue Higgs to the role of creative director.
Higgs, who joins this month, will report directly to executive creative director Andy Bird, and work across key agency accounts.
She joins from Ogilvy, where she led creative for accounts including American Express and Kimberly Clark’s Huggies. During her 12 years at the agency she also worked across brands including Ford, Comfort, Dove, MTV and BP.
Executive creative director Andy Bird said: “It is fantastic to have Sue on board at Publicis. She is exceptionally talented and has a wealth of experience creating stand-out, award-winning work for big brands. Not only that, Sue is an amazing mentor for young creative teams and great fun to have around.”
Prior to Ogilvy, Higgs spent three years at M&C Saatchi, joining in 1997 as a senior copywriter and rising to group head. She began her career in advertising as a copywriter at Lowe Howard Spink.
During her career Higgs has won numerous creative awards including a Cannes Gold Lion for Vauxhall “Nice”, One Show metals, Campaign Big, BTAA, Eurobest, London International Awards, Creative Circle and Clio. She is also a 2013 D&AD juror for Writing in Advertising.