Publicis Kaplan Thaler and MediaVest today announced they have been awarded the advertising and media business for Tri Honda Dealer Advertising Association, which is comprised of 60 Honda automobile dealerships serving the New York, New Jersey and Connecticut areas. The Association is also the nation’s highest-performing regional network of dealers. Publicis Kaplan Thaler will handle the creative assignment and MediaVest will oversee all media planning and buying duties. The agencies will work across advertising, digital and social media. The win is the result of a formal review process led by the Tri Honda Dealer Advertising Association.
“We were immediately impressed by the partnership with Publicis Kaplan Thaler and MediaVest and the new opportunities it provides us to drive growth in all areas of our business,” said Rob Sabbagh, President of Tri Honda Dealer Advertising Association.
“We are thrilled to be working with the Tri Honda Dealer Advertising Association and see great opportunities ahead for their evolution and growth,” said Robin Koval, CEO of Publicis Kaplan Thaler. “We look forward to building a strategic and highly-targeted communications program that complements Honda’s national efforts.”
“We’re excited to be working with the Tri Honda Dealer Advertising Association. Automotive expertise is in our core DNA and we’re thrilled to be able to drive consumer experiences through data driven marketing to drive their business forward. The Tri Honda Dealer Advertising Association represents Honda’s largest marketing group so we’re excited with the scale of their business and the unique opportunities this affords us,” said MediaVest CEO Brian Terkelsen.