To demonstrate the benefit, Publicis Brazil developed an unusual and interactive print ad in the shape of a blender, “Maze Game”. The detachable ad contains a small metallic ball that can be move around the blender to escape the maze, illustrating the ease of cleaning the Arno Clic’Lav. The game features a QR code that invites the player to learn more about the product.
The campaign also includes a digital “Maze Game” app, developed by AG2 Publicis Modem, where players have to “clean the blender” in record time. To launch the blender a virtual competition run over five days where the contestant with the fastest time each day won a new Arno Clic’Lav.