Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks.
The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”.
People test-punching the backpack were photographed and posted on the brand’s facebook page.
The billboard received hundred of hits and Facebook fan activity for the brand increased by 220%.