Publicis Munich’s Hard-Hitting Billboard for EVOC

Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks.

The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”.

People test-punching the backpack were photographed and posted on the brand’s facebook page.

The billboard received hundred of hits and Facebook fan activity for the brand increased by 220%.



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