Publicis Conseil launches ‘Super Tirelire du 13’ campaign for PMU

Publicis Conseil has created a new campaign to announce the launch of PMU’s ‘Super Tirelire du 13’ – A new monthly €5 million super jackpot. 

 The campaign, directed by Didier Bacelo, features the infamous ‘jockeys’, unexpectedly dropping in on everyday situations.  Three different humors scenes, each featuring the 13th, the date of each draw, were created.  The jockeys were last seen in 2011 participating in a series of popular sports.



 

 

Advertisements

One thought on “Publicis Conseil launches ‘Super Tirelire du 13’ campaign for PMU

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s