Publicis Conseil has created a powerful interactive campaign for the Samusocial de Paris homelessness charity. The project highlights the plight of vulnerable women and the importance of a women’s emergency shelter in Paris, which is scheduled to close on the 31st May 2012.
The online film, directed by César-winning Frédéric Schoendoerffer, follows a young homeless woman who is attacked and chased by two men. As she reaches the women’s shelter the viewer is given the opportunity to sign a petition to keep the shelter and share the film via social media. Depending on the choice they make the film has alternative endings.
Veronique Sels discusses the new campaign with The Reel www.thereel.net/news/2012-03/613
View the film here: www.awomansnightmare.com