Publicis Italy creates new global responsible drinking campaign for Heineken: ???Sunrise belongs to moderate drinkers???.

 

 

Publicis Italy has created a new spot for Heineken, the world’s most international premium beer brand, which promotes responsible alcohol consumption.

 

The 85 second film is called “The Sunrise”, and was shot in London.

 

Bruno Bertelli and Cristiana Boccassini are behind the executive creative direction of the spot, with planning by Alastair MacLean of Publicis Conseil. Fredrik Bond directed the spot.

 

The film’s ‘hero’ is seen enjoying a legendary party, whilst drinking responsibly. He ends his night seeing in a spectacular sunrise with DJ Audrey Napoleon, one of the world’s top international female DJs. The film also features an exclusive new track called “My Sunrise”.

 

The campaign will be rolled out across numerous platforms, with a strong digital emphasis. It is available via Heineken YouTube Channel, its Facebook fan page and the global brand portal Heineken.com.

 


 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s