Publicis Italy creates new global responsible drinking campaign for Heineken: ???Sunrise belongs to moderate drinkers???.



Publicis Italy has created a new spot for Heineken, the world’s most international premium beer brand, which promotes responsible alcohol consumption.


The 85 second film is called “The Sunrise”, and was shot in London.


Bruno Bertelli and Cristiana Boccassini are behind the executive creative direction of the spot, with planning by Alastair MacLean of Publicis Conseil. Fredrik Bond directed the spot.


The film’s ‘hero’ is seen enjoying a legendary party, whilst drinking responsibly. He ends his night seeing in a spectacular sunrise with DJ Audrey Napoleon, one of the world’s top international female DJs. The film also features an exclusive new track called “My Sunrise”.


The campaign will be rolled out across numerous platforms, with a strong digital emphasis. It is available via Heineken YouTube Channel, its Facebook fan page and the global brand portal




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