Publicis Blueprint has been named Customer Publishing Agency of the Year by top trade magazine Marketing.
The agency, which works with brands including Asda, Cath Kidston, Hewlett-Packard and Orange, was praised for its turnaround and its offer of “compelling branded communications and content across platforms”.
Judges were also “particularly impressed by Publicis Blueprint’s ability to work both as a lead agency and collaboratively with other agencies and suppliers globally”. They continued: “Despite being one of the biggest agencies in the UK, Publicis also managed to be fleet of foot with innovation,” they continued.
The accolade follows a stellar 12 months for Publcis Blueprint, which earlier this year topped the Marketing magazine customer publishing league table. It moved from fourth to top the table for the financial year 2010.
Its Asda Magazine was also named the UK’s highest circulating title this year. In the Audit Bureau of Circulation (ABC) figures for January to June 2011 it had 5.3 million readers.
Last month Publicis Blueprint took home the Grand Prix at the Association of Publishing Agencies (APA) International Content Marketing Awards 2011.The agency won the top gong for its Orange Exchange online work, which also picked up the Best B2B Internal Digital Solution award. New business included the quarterly Heathrow Traveller Magazine.
Chief executive Geri Richards said: “This is testament to the hard work of all of the team at Publicis Blueprint. We’re absolutely thrilled to be named Marketing’s Agency of the Year – roll on 2012!”