Publicis Netherlands scoops Effie for The Netherlands Heart Foundation

Publicis Netherlands long running campaign for The Netherlands Heart Foundation ‘6 Minutes’ has been awarded an Effie.

 

The jury commented: “There is much appreciation for the chosen strategy and to have ‘6 Minutes’ act as the sender, not the NHS. The communication of this 4 year campaign is now running consistent and impactful, and the results achieved with the campaign are certainly impressive.’  Meanwhile 94% of the Dutch people know that you have 6 minutes to save lives and the survival rates for cardiac arrest outside the hospital increased from less than 10% to 21%”.


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