Integrated marketing comms agency Publicis Dallas has hired Wes Beyrent in the new position of vice president and director of creative technology. Wes joins from Tribal DDB/Dallas, where he was director of creative technology and user experience. During his 12-year career, he’s led digital initiatives and created web-based programs for clients including: PepsiCo, Bank of America, Bud Light, Exxon Fuels, Cornell University and Playstation.
As director of creative technology, Wes will act as prime facilitator between emerging technologies and the agency’s creative development. He plans to focus on user experience by leveraging the latest technologies across advertising channels and programs, including digital, broadcast, mobile and social.
Said Wes, “Publicis is refreshing in its ability to effectively deliver on the integration of multiple disciplines and approaches. The agency believes technology is an integral part of the entire creative process, and that’s very exciting for a digital guy.”