A new awareness campaign for Melanoma Institute Australia has launched, fronted by rugby great Johnny Raper to highlight the dangers of melanoma, and the importance of being sun-wise as the warmer weather approaches.
The community service campaign was created by Publicis Mojo after its creative team was personally inspired by Johnny’s skin cancer survival story.
With the highest recorded incidence in the world, melanoma can sadly be considered Australia’s national cancer, with many thousands of Australians touched by it. The aim of the campaign is to provide heightened community awareness to help raise much-needed funds around National Shade Day on Friday, September 2. Money raised will go towards vital research into finding a cure for deadly melanoma.
Led by Publicis Mojo, a core team was mobilised to develop, produce, promote and place the CSA spot. Undertaken as a pro-bono project, Publicis Mojo was also supported by the team at Toyota thanks to its ongoing relationship with MIA, and joined by the following partners who donated their time to bring the campaign to life: Cutting Edge, The Finch Company, Song Zu, The Media Store, Haystac PR, and of course Johnny Raper himself.