Publicis Singapore has launched a campaign for the new Zesta energy drink from Fraser & Neave, running with the tagline ‘Zesta Lets You Do More’.Targeted at people with an active lifestyle, it highlights the drink’s energy boosting capabilities with neon-coloured print and outdoor ads. Zesta also has a Facebook page and events planned, which will run accompanying the ads. Zesta contains Guarana, a natural ingredient originating from deep in the Amazon forest, which is believed to have energy enhancing properties. Ajay Thrivikraman, ECD of the agency, said: ‘In a fast-paced world, it turns out that the secret to an extra boost comes from an age-old Amazonian recipe. Our communication simply shows the pulse, spirit, energy and thrills of our lives (…)’.