Expedia Appoints Publicis As Creative Agency For South East Asia

Expedia, the world’s leading online travel company has appointed Publicis as its creative agency for the South East Asia region. The account will be managed out of the agency’s Singapore office and will include all of Expedia’s branding and advertising needs in offline, broadcast and digital channels across the region.

Dan Lynn, head of Expedia Asia, said, “Our expansion in the South East Asia region is an important step in further developing our global footprint. This is particularly exciting, given the region’s incredible influence in online travel and for Expedia, the opportunity to offer passionate travelers incredible deals locally and afar. We are pleased to partner with Publicis as they share the same understanding, drive and passion for the immense potential in the region. We are confident that our partnership will support our aspiration to offer and promote world-class travel products at unparalleled value.”

Sam Cassels, CEO Publicis Singapore, said, “It is amazing to see how rapidly Expedia has expanded its presence in Asia and we are delighted to have the opportunity to work on the brand. We are confident of creating a compelling brand identity that matches the drive and ambition of Expedia globally.”

 


 

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