Publicis Modem in the UK has promoted Alix Pennycuick to the role of executive creative director, where he will oversee and lead all aspects of the digital agency’s creative working across brands including LG, Renault and Pernod Ricard.
Pennycuick joined Publicis Modem in June 2010 as creative director from DraftFCB, where he worked as the UK digital creative director. At DraftFCB, Pennycuick was part of the team that won the global Kraft business and led digital campaigns for clients including General Motors, Nivea, SC Johnson and Aviva. Pennycuick was also creative director at LBi, a senior creative director at Agency.com and the chief creative officer of Silverscreen.
Enda McCarthy, CEO at Publicis Modem, said: ‘Alix is a phenomenon: everything he does looks great and works beautifully (…) I’m very confident that we will continue to build on the success of the last 18 months’