Publicis Bold launches new campaign for D&R – a Department Store for Books, DVD???s & Games

The campaign focuses on HORROR and is the first one in a series.

The idea was to invite people to laugh at the face of horror by making fun of an anti-hero – a ghost who has lost its ability to scare anyone.

Take a look at the case study below:

 You can learn more about the phantom of D&R on facebook and on twitter

 

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