Publicis and Depaul UK unveil enhanced iHobo App

iHobo has this week returned to the Apple iTunes store. The App, iHobo v1.1, comes with extra features to improve user engagement and understanding and capitalise on the power of social networking.

The free, interactive App uses live action and urges users to take care of a ‘virtual’ homeless young person. Over three days iHobo is the iPhone user’s responsibility with every decision made – such as offering food, money or emotional support – impacting on his life.

The revised App builds introduces hidden ‘truth’ items throughout the App, which when collected reveal facts and information about youth homelessness. It is also more personal, encouraging players to input their own names and develop a real relationship with the virtual young person.

iHobo links into Facebook Connect allowing users to share their progress and their experience with the online community more seamlessly

Publicis London has partnered with opinion-leading marketing platform PeerIndex to target influential social networkers and opinion leaders during the launch of the new iHobo iPhone App.

The App is available to download here (Only for users in the UK???????????????)

For more information click here



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