Craig Davis, Co-Chairman & Chief Creative Officer of Publicis Mojo gives an exclusive interview to TheMusicVoid

Last week while attending Ad Tech:  the digital marketing conference in Melbourne, Craig Davis shared his view on how Ad agencies manage the dynamic relationship between brands and music.

When asked what brands bring to music, Craig said that ‘fundamentally what brands give is exposure. You get an audience and you get exposure courtesy of the brand. That has a value (…)’

Read the full interview on TheMusicVoid


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