The IABC’s communication event – ‘The Power of Stories’ – gathers top executives from Publicis, Microsoft and UNESCO

Last Thursday, The French chapter of the International Association of Business Communicators hosted a very interesting event on the ‘Power of Stories: How Corporations, NGOs and Professionals Use Storytelling to Engage With their Audiences’ .

Executives such as Lachlan Bodenach – International Planning Director at Publicis Conseil (France) – gathered to share their marketing perspective on the power of stories and conversations. 

Read more on MSL GROUP’s blog – Critical Conversations

 

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