Publicis Modem Israel / E-dologic Launches Contagious Experience for Nestea

Publicis Modem Israel / E-dologic has developed a new campaign for drinks brand Nestea, which combines physical and virtual actions to create a contagious and engaging experience for users.

The campaign centres around ‘The Wonderful Machine’, developed by the agency who were asked to create innovative activity based around Nestea’s vending machine, which features in the brand’s television commercials and is associated with the brand. 

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