YouTube and Cannes Lions have collaborated to create a YouTube Channel designed around ‘the blank page’ concept. It showcases briefs from non-profit organisations worldwide seeking creative support to increase the public’s engagement with the critical issues they address.
YouTube and Cannes Lions have issued a call-to-arms to creatives around the world inviting them to submit a one-minute (or less) video ad to address one or more of the non-profit briefs.
Craig Davis will chair the panel of judges who will shortlist the most powerful ideas. The winners will be invited to the Cannes Lions in June to meet the non-profit heads and showcase their work.
How Good Work will work:
Creatives can today access www.youtube.com/goodwork where they can view briefs from around the world
Creatives will have six weeks to create and upload their video ads of maximum 60 seconds duration. The deadline is 23:59 GMT on 9 May 2011
In May, the most groundbreaking videos will be shortlisted by a jury of leading creative directors
At the beginning of June, Good Work jury chair Craig Davis will review the shortlisted submissions and identify five outstanding submissions
The winners will be invited to the Cannes Lions International Festival of Creativity in June 2011
The winners and Craig Davis will participate in the Good Work Seminar at the 58th Cannes Lions International Festival of Creativity to discuss how creative minds can positively impact today’s most pressing social, economic, and environmental challenges
Beyond the Festival, YouTube and Cannes Lions plan to establish ‘Good Work’ as a platform to connect creatives with non-profits on an ongoing basis.
Be sure to check out their channel :