Richard Pinder, Chief Operating Officer Publicis Worldwide, joins a stellar line-up to debate creative and commercial strategies for a post-digital age at this year’s high profile Media Guardian Summit on 23 March in London.
The Changing Media Summit has established itself as the must-attend event for anyone concerned with creative and commercial success in the digital age. The last four summits have sold out with over 350 senior executives convening each year to discuss, debate and disseminate the latest media strategies.Richard will be sharing his views on the blurring of boundaries surrounding what is media, content, and advertising.
‘The real change to the media landscape is not the argument about analogue or digital or social media– it’s about the notion of what media actually is – manufacturers who are becoming content creators, the rise of no-cost media deals between those with content and those with eyeballs.’ says Richard.
Here’s Richard Pinder’s pre-key note address video interview: