Ad Agency Publicis Dallas Uses Thousands of Cockroaches to Create ‘Live Bug Transit Billboard Ad’

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Source: The Dallas Morning News

Yesterday, Publicis Dallas created a live bug billboard for Terminix. The cockroaches were moulded into the word ‘E. coli’   ( a disease pests can carry into homes). The billboard reminds commuters that bugs are more than a nuisance, and that they spread dangerous diseases.

 

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