Since 2008 Renault has been working with Bose® to offer its customers the joys of exquisite sound in Renault cars. Keen to move this partnership forward, Renault is launching the limited Bose® Edition series in the Megane, Laguna, Scenic and Koleos ranges.Designed and developed specifically for the interior of each model, the Bose® sound systems produce a natural, authentic sound so you can appreciate every musical nuance and enjoy a level of sound quality as close to a live performance as you can imagine, both in the front and the back of the vehicle. To let everyone know about this limited series, Publicis Conseil, Publicis Events, Publicis Dialog and Digitas (the Publicis Group) have gone partnered with singer Melody Gardot, the up-and-coming star of the international jazz scene, with 3 albums that have sold over a million copies. Melody Gardot is the centrepiece of an exciting European campaign encompassing TV appearances, the press, a digital feature and, for the ultimate fanfare, the ‘Live Orchestra’ event, with a private concert by the singer. The purpose of this campaign is to showcase the enjoyment of being inside a Renault, enhanced by the Bose® audio systems.
The ultimate aim is to highlight the pleasure of driving a Renault Bose® Edition, with a striking message: “Renault, quality that you can hear”.