RENAULT Twingo « Go anywhere, go everywhere » campaign created by Publicis Conseil.

New Renault Twingo’s new look, new rear-engined architecture, ultra-manoeuvrable handling and raft of smart, travelling comfort-enhancing features deserved an advertising campaign to match its ingenuity and the new lifestyle for which it stands.

For New Twingo’s launch, Publicis Conseil has concocted an offbeat advertising campaign which spotlights the car’s outstanding agility. In association with Renault, the agency recruited artists Kuntzel+Deygas, renowned worldwide for their elegantly animated graphic creations.

In 1993, Renault took the motoring world by surprise when the original Twingo seemed to land from another planet. The industry’s first mini people carrier was unconventional, cheery and utterly loveable with a cheeky demeanour. These traits were highlighted in a novel advertising campaign that championed a totally new approach to the automobile, with a slogan that invited customers to invent their own lifestyle to go with Twingo.

Today, the launch of New Twingo propels the model into an even more magical chapter of its existence, since Renault has taken a completely fresh look at its fundamentals, including a new rear-engined architecture and the switch to five doors for all versions, as well as a cleverly-designed modular interior and a new, contemporary look. Every bit as revolutionary as its predecessor, New Twingo is a car that stands for freedom – the freedom to go wherever it wants thanks to its exceptional turning circle which provides it with incomparable agility for effortless driving in and about town.

As a tribute to the original Twingo, Publicis has prepared a campaign which mirrors New Twingo’s unique, modern and vibrant personality in the form of a cartoon – one of the graphic world’s most powerful tools.

The film : 

Working to the brief provided by Publicis Conseil and Renault, the idea of Olivier Kuntzel and Florence Deygas was to make Twingo a cartoon character that plays the leading role in an animated choreography featuring a succession of virtuoso manoeuvres. The two artists present New Renault Twingo’s myriad of ingenious attributes through a series of mind-boggling steps that Twingo pulls off with panache and ease, to the background of sensual, rhythmic pop music performed by Beck.

Over the course of this graphic journey, Twingo stars as a sharp-minded character who travels through a multi-coloured keyhole to a string of cosmic planets, zigzags between the legs of elephant-like buildings, challenges a snaking ribbon, tackles a series of hairpin bends made of shoestrings, dodges a maze of water droplets, surfs on the chaotic cobblestones of a mischievous city and transports the spectator from this imaginary place into the real world.

In this campaign of unprecedented scale, the agile New Twingo stars in one principal two-minute film, three specific films and some 15 visuals, as well as in a range of refreshing and fun digital creations, while cheekily embodying the ‘Go Anywhere, Go Everywhere’ tagline.

Publicis North America Earns An Impressive 7 Effie Awards

NEW YORK, NY – Publicis North America received seven awards for five different clients at the annual North American Effie Awards Competition. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. On top of the seven Effie wins, Publicis North America was recognized with five other finalist spots that were in the running.

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Effie Award-winning work is recognized as one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creative, and the market results to prove it worked.  Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners.  As the competition continues to grow, winning an Effie is becoming increasingly difficult.

This year, Publicis North America won Effies for the following entries:                                
· GOLD — Citi: Battle to Win Back New York in the Corporate Reputation/Prof. Services category
· GOLD — ZzzQuil Sleep-Aid Launch in the Health OTC category *Grand Effie contender*
· SILVER — Citi: Battle to Win Back New York in the Good Works/Brands category
· SILVER — Oral-B: Power of Dad’s Smile in the Personal Care category
· SILVER — T-Mobile: Un-leash with the Un-Carrier in the Internet/Telecom category
· SILVER — T-Mobile: “Introducing JUMP! Only from T-Mobile” in the New Product or Service category
· BRONZE — SoftSheen-Carson Dark and Lovely Au Naturale: Curl Power in the African-American category

“The Effies for T-Mobile is a story of game changing products, meaty insights, inspired creative ideas and exceptional production,” added Publicis Seattle’s CEO, Scott Foreman. “Kudos to our T-Mobile clients, our partner agencies, and especially the teams at Riney and Publicis Seattle for this big win!”

The following entries were among the finalists:
· ADL: Imagine a World Without Hate in the Good Works/Non-Profit category
· Citi: Battle to Win Back New York in the Brand Experience category
· SoftSheen Carson Dark and Lovely Au Naturale: Curl Power in the Beauty category
· Dawn: From a Brand to Buy to a Brand to Buy Into in the Home Supplies & Services category
· T-Mobile: “T-Mobile is Back: Un-leash with the Un-Carrier” in the Renaissance category

T Mobile

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.  The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East/North Africa Effie and more than 40 national Effie programs.

The North American Grand Effie Award winner was debated hours before the Effie Awards ceremony by the Grand Effie Jury.  ZzzQuil Sleep-Aid Launch for Procter & Gamble by Publicis Kaplan Thaler, (with Starcom MediaVest Group) was among the finalists (the top scoring Gold Effie Award winners).

Andrew Bruce, CEO of Publicis North America celebrated the 7 wins, commenting, “Work that does not work, is art. These effies confirm our determination to develop creative communications that build brands and businesses.”

Regarding the prestigious wins and rankings, Chairman of Publicis North America, Susan Gianinno added, “Effies are about effectiveness.
Being recognized for having the most effective creative work is an honor and a reminder of what really matters.”

Trophies – gold, silver and bronze – were awarded at the 2014 North American Effie Awards Gala on Thursday, June 5th at Cipriani’s 42nd Street in New York City. Winning entries also receive points towards the Effie Effectiveness Index® — the global ranking of marketing communications effectiveness. These rankings were also revealed tonight at the 46th annual Effie Awards Gala. Publicis Groupe, was named the most effective holding company. For additional information on the Effie Index, visit http://www.effieindex.com. Follow @EffieAwards on Twitter for updates on Effie information, programs and news.

A list of all 2014 Effie winners can be found here http://current.effie.org/downloads/2014_NA_Effie_Winners.pdf.

About Effie Worldwideeffie

Effie Worldwide is a non-profit 501C3 organization offering educational resources that include a Case Studies database of hundreds of effective marketing communications cases worldwide – including strategy, ideas and results, the Effie Effectiveness Index ranking effective companies and brands worldwide, the Effie Awards and Collegiate Effie awards programs, insights, videos and white papers on effective marketing and other key educational and learning tools around sharing insight on the principles of effective advertising and marketing communications.

Publicis Worldwide launches La Maison – an exclusive service with Google and Condé Nast to provide consumer insights, world-class content and technology for luxury brands

Publicis Worldwide, the leading network that services over 40 of the world’s most exclusive luxury brands by agencies Publicis 133, AR New York and Publicis EtNous, today announced the launch of La Maison. This is a premium service platform to provide client marques with unique insights, innovation and content at the scale needed to increase their global brand leadership. The creation of La Maison is underpinned by an exclusive collaboration between Google, Condé Nast and Publicis Groupe digital networks, to ensure that luxury brands stay at the forefront of trends and experiences – whether that is in fashion or digital innovation – as competition shifts to new markets and digital channels.

LaMaison-logo        La Maison supports luxury and premium brands as they face multiple challenges: understanding consumers in emerging markets; global competition; and the evolving digital landscape. Recent Bain & Co* research in the luxury sector predicts that global growth in 2014 will increase by up to 6%, with rising online payment and 30% of purchases made by Chinese consumers playing an increased role. In these changing times, Publicis Worldwide is providing clients with the tools to ensure they ‘lead the change’ and stay at the forefront of consumer knowledge, experiences and technology to capitalise on these market shifts and growth.

The foundation of La Maison services are a result of strong relationships with Google and Condé Nast providing expertise across three pillars of collaboration:

1. InsightsLa Maison and Google insights will include the latest data showing digital habits of affluent consumers, including interests for brands and products, while also breaking down activity by desktop, mobile and tablet devices. It will also explore YouTube video consumption and search query trends on luxury brands to build monthly reports to help clients understand the latest market insights within the high net worth community.

 2. Content  – The Condé Nast relationship brings content strategy and planning, original content creation and licensed editorial content to La Maison clients. Condé Nast has global expertise with  its iconic lifestyle media brands  – Vogue, Vanity Fair, Glamour, Brides and GQ, to name a few.  The publisher’s award-winning content producers will create provocative and innovative content programs with local market customization that build relationships with consumers. The Condé Nast Branded Content group specializes in cross-platform content engagements, ranging from film and premium digital video programming, as well as the photography and written work that has been the hallmark of its print and digital portfolio.

Google and Condé Nast will use their expertise in content distribution to work with La Maison and their clients to distribute their branded content across the best Google, YouTube and Condé Nast media channels. Agencies will also look at the best channels and platforms globally for their clients.

3. Innovative digital solutionsLa Maison acts as the interface with Publicis Groupe Digital networks to give clients access to the world’s best digital agencies – including: Digitas LBi, Razorfish, Rosetta and Publicis Modem – to create innovative digital solutions that maintain the premium experience. These agencies have the scale to develop global platforms for the brands and ensure that they maintain market leadership on digital channels.

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Photograph left to right:
Carlo D’Asaro Biondo, President of Southern & Eastern Europe, Middle East and Africa Operations, Google
Lou Cona, chief revenue of Condé Nast and president, Condé Nast Media Group
Arthur Sadoun, CEO, Publicis Worldwide
Charles Georges-Picot, CEO, Publicis 133

Arthur Sadoun, CEO of Publicis Worldwide, commented: “La Maison marries our expertise and heritage in luxury marketing services with our unique technology and content partnerships to provide clients with a platform to understand and reach globally the most prized consumers. Publicis Worldwide is committed to ensuring our clients are at the forefront of their sector and this latest innovation will help redefine marketing for luxury brands. La Maison is a total end-to-end service: from understanding how high net worth audiences navigate digital channels with Google, and devising content with Condé Nast, to building platforms with our digital agencies and distributing across relevant channels.”

Carlo D’Asaro Biondo, President of Southern & Eastern Europe, Middle East and Africa Operations, Google, said: “We are excited about working with Publicis Worldwide and their creative agencies to demonstrate how we can make the web work for their luxury clients. We’re also extremely honored to work with Condé Nast who can bring to the web the quality of content that has driven brand value and appeal for the luxury industry for over 100 years now.  Our platforms from Google Search to Google+ and YouTube generate billions of consumer signals that will combine perfectly with the creativity of Publicis and the ideal content of Condé Nast to deliver meaningful, digital, brand engagement strategies for clients.”

Lou Cona, chief revenue of Condé Nast and president of Condé Nast Media Group, commented: “We are pleased to partner with Publicis Worldwide and Google to provide clients with creative, effective and innovative solutions that connect and make a lasting impact with premium global audiences.  Our content is widely recognized as best-in-class and we are looking forward to bringing our expertise to even more luxury brands.”

La Maison is headed up by Charles Georges-Picot, CEO of Publicis 133 and the global expert in luxury brand marketing. Raul Martinez, Design Director of Vogue USA, Co-Founder and Chief Creative Officer of AR, will be responsible for the creative output. A global luxury team within Google under the management of Ariane Rivier will contribute trends analysis and content distribution advice. It will be supported by La Maison team across all offices. Clients will remain with their independent agencies but have access to these services, avoiding a network structure.

Charles Georges-Picot, CEO of Publicis 133 and head of La Maison, added “La Maison is a true innovation in the world of luxury marketing. We  have unique access that brings fresh insights to our clients – whether it’s understanding the behaviours of Brazilian luxury buyers and spotting the next big social channel in China to providing unique fashion films and exclusive editorial content, we will ensure premium brands are at the forefront of innovative marketing and consumer knowledge.”

 

Publicis Worldwide has a portfolio of boutique agencies (Publicis 133, AR New York, and Publicis EtNous) which offer La Maison services across offices in Paris, New York, Hong Kong, Shanghai and Singapore. They specialise in understanding premium and luxury brands to deliver strategy and execution that meet the high standards needed to maintain their exclusivity. There are over 30 brands served by these agencies that remain independent within Publicis Worldwide.

* http://www.reuters.com/article/2014/05/19/us-bain-luxury-idUSBREA4I0FI20140519

 

 

 

Publicis Groupe invites Tencent to share the stage at 61st annual Cannes Lions International Festival of Creativity

This year, at the 61st annual Cannes Lions International Festival, Publicis Groupe’s seminar will bring together SY Lau, President of Online Media Group of Tencent and Senior Executive VP of Tencent Holdings, and Maurice Lévy, Chairman and CEO of Publicis Groupe. The seminar will take place June 20, 2014 at 2:15 PM in the Grand Auditorium at the Palais des Festivals.
During the seminar titled “The Real Awakening of China,” Lau and Lévy will discuss China’s digital innovations and the rise of the world’s second largest consumption-driven economy.
With more smart phone and Internet users than any other country in the world and a booming digital eco-system, China is leading a digital revolution whose waves are being felt all around the world.

The seminar will be comprised of three themes: the digital economy (in China and globally), digital behaviors, and the digital eco-system for brands. Key questions to be addressed during the seminar will include:

  •  How will brands deal with the rise of the world’s second largest consumption-driven economy?
  •  How do size and scale impact the digital behaviors of an entire population?
  • How will digital advances in China disrupt traditional retail and advertising in China and the world over as services like Tencent’s Weixin and WeChat—with 396 million monthly active users—go global?

Digital innovation is at the core of the fast-growing market in China. As the world’s 4th largest Internet company, including Internet platforms such as QQ, WeChat, Tencent Video, Tencent News app and others, Tencent has brought together China’s largest online community to meet the various needs of tomorrow’s Internet users.

About Seng Yee Lau
President of Online Media Group of Tencent, SEVP of Tencent Holdings

SY joined Tencent in 2006 and oversees Tencent Online Media Group, which includes Tencent News Portal, Tencent Video and Tencent Microblog. His main mission is to build OMG into a world-class media company.

SY is a seasoned professional with more than 20 years of experience in the media and marketing industry. He has also served as CEO of several global communications networks. Prior to Tencent, SY was the Managing Partner of Publicis China and the CEO for BBDO China.

With close to 20 years professional experience in China, SY is an actively sought after industry opinion leader in the area of Internet trends, digital media and marketing. In addition to regular speeches at Cannes and Asia Media Forum, SY also speaks at various executives programs of Harvard Business School, Stanford University, Georgetown University, Hong Kong University and CEIBS. In 2011, SY was honored globally as “The World’s 21 Most Influential People in Marketing and Media” by New York based Advertising Age.

SY received his EMBA from Rutgers State University, USA. As an alumni of Harvard Business School, he completed the Advanced Marketing Management Program in 2007, and AMP (Advanced Management Program) in 2010.

About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 62,000 professionals.
http://www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook: http://www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe | http://www.youtube.com/user/PublicisGroupe | Viva la Difference !

About Tencent
Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information, seek entertainment, and shop online through our integrated platforms. Our diversified services include QQ, Weixin and WeChat for communications; Qzone for social networking; QQ Game Platform for online games; QQ.com for information; as well as our eCommerce services.
The company was founded in Shenzhen in 1998 and went public on the Main Board of the Stock Exchange of Hong Kong Limited in 2004. The Company has been one of the 50 constituent stocks of the Hang Seng Index since June 10, 2008, under stock code 00700. We seek to evolve with the Internet by investing in innovation, providing a hospitable environment for our partners, and staying close to our users.
http://www.tencent.com

Nescafe: “Alarm cup” by Publicis Mexico

NESCAFÉ® embraces consumer maker technologies to quickly design and build 200 limited edition, 3D Printed, Arduino-based NESCAFÉ® Alarm Caps.

Publicis Mexico is proud to present the The Alarm Cap, designed for NESCAFÉ®‘s brand image refresh. This is the first prototype developed by Publicis Innovation Lab in collaboration with NOTlabs, the creative studio of Los Angeles based, design inspiration company, NOTCOT Inc. “We are very proud of this first prototype delivered and of what our Lab, and its multi- disciplinary team, is
accomplishing since its establishment as an independent department, just a few months ago,” says Héctor Fernández, CEO and General Creative Director at Publicis Mexico.

The Innovation Lab offers brands the possibility to lead the change in the way to interact with consumers. Publicis is the first agency in México to create an inhouse Innovation Lab, combining communication strategy, UX, design and technology. The team is led by Federico de Mateo, Orlando Montiel and Leonardo Corrales.

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Nescafe flips Dolly Parton’s ‘9 to 5′ to ‘5 to 9′ – Publicis Mojo

 In the latest campaign from the nation’s favourite coffee brand NESCAFÉ, Australian women have been given their very own modern day anthem. In a world first, the campaign by Publicis Mojo has taken the iconic ‘9 to 5’ song and re‐recorded it to reflect the real working day of today’s modern woman – 5am to 9pm.

The campaign for the NESCAFÉ variant Café Menu® launched with a full‐length music video which shows that despite a woman’s chaotic and sometimes ridiculous day, a relax and recharge with a NESCAFÉ CaféMenu® can help give her the lift she needs to get through it.

NESCAFÉ Head of Marketing Beverages Rebecca Dobbins says, “Our research clearly highlights what we have always suspected – that modern Australian women today are working harder and longer than ever before. We are delighted to celebrate the real working day of a woman and we hope, whether they’re at home or in the office, women everywhere will watch the music video and feel inspired to relax and recharge over a cup of NESCAFÉ Café Menu®.

Publicis Mojo National Executive Creative Director, Grant Rutherford, adds, “Lots of brands talk at women about their busy lives but we wanted an idea that tapped into a real cultural phenomena and celebrate what women are already doing. We know that things aren’t necessarily going to change but encouraging women to take a daily break can make all the difference.”

The campaign is supported by key bloggers like Mamamia’sEmRuscianoandJoAbisharing their own 5 to 9 stories and the benefits of a coffee break.

With the 5 to 9 music video launched Sunday 27 April, NESCAFÉ Café Menu® is calling all 5 to 9’ers out there to join the Facebook community to inspire all women to take a well‐deserved break.

NESCAFÉ Café Menu® is a NESCAFÉ range of products offering café‐style coffee at home. This campaign is the result of a combined effort between Publicis Mojo, Zenith Optimedia, Digitas LBi and Zing. The music video directed by Jungleboys’ Scott Pickett.

See the Facebook community here