Publicis Russia enhances its operational leadership

Moscow, Sept. 23 – Dennis DeYonker has been appointed Chief Operating Officer of Publicis Russia, a new position within the agency.

dennis-deyonkerThe introduction of this new position and appointment of specialist talent is a part of the aggressive short-term growth plan for the agency. “We need to transform our operating system to meet the pace of development in our business. Our paramount objectives are: optimizing the agency structure, improving our approach to client engagement, and building a clear system for product quality control,” – says Sergey Koptev, Chairman and CEO Publicis Russia.

Dennis has more than twenty years experience in the communications business. He began his career in DMB&B Moscow as an Account Manager for Procter & Gamble, Mars and Philips and supported the development of localized launch strategies for key brands in Russia. From 1998 to 2002 Dennis worked in Frankfurt, Paris and London offices within the D’Arcy network. He then joined GSK as a Marketing Director on Macleans, Poligrip and Aquafresh brands and eventually went on to lead the global brand communications team. Most recently, he was Worldwide Managing Director of the HTC business based in Taiwan.

Dennis DeYonker: ‘We are going through the times of radical change and exciting transformation where we will be evolving the offering and operations of the agency to meet the changing needs of our clients. We now have the right leadership team in place to deliver the core values of
Publicis: innovation, client obsession and entrepreneurship. And we need to ensure that these values are lived stronger than ever.’

DeYonker will report directly to Sergey Koptev, Chairman and CEO Publicis Russia. According to Sergey, delegation of operational duties would allow him to focus more on strategic issues such as management of transformation processes, business development and the introduction of new communication disciplines.

Paulo Giovanni Named Chairman of Publicis Worldwide Brazil 

Publicis Worldwide is announcing the appointment of Paulo Giovanni as Chairman of Publicis Worldwide in Brazil. Paulo will work directly with Arthur Sadoun, CEO of Publicis Worldwide.

Paulo’s new responsibility within the Publicis Groupe in Brazil, comes in addition to his current role as CEO of Leo Burnett Tailor Made.

 

PICTURE - PAULO GIOVANNI

Arthur Sadoun commented: “I’m looking forward to working with Paulo as a partner, and for him to be a special adviser to me in the future. He is a true entrepreneur with incredible leadership spirit who will undoubtedly leverage the fantastic agencies and talents that comprise Publicis Worldwide in Brazil”.

Paulo Giovanni added: “The agencies of Publicis Worldwide in Brazil are home to outstanding professionals and blue chip clients and I feel privileged to be joining them. I am most happy and motivated by this invitation made by Arthur Sadoun, a person who I highly admire. We have a great future ahead of us!”

Publicis unveils innovation concept

 Thursday, 25 September 2014

Publicis Worldwide has partnered with The Trampery to launch an innovation facility.

Trampery

The 10,000-square-foot space – called The Trampery Old Street, home of Publicis Drugstore – will open in Tech City, London, on 23 October.

The venue consists of a series of connecting rooms, including an event area, a start-up workshop and a Publicis studio.

It aims to connect large brands with start-ups. It will offer services including supper clubs, “meet the makers” workshops, coding classes and hackathons, as well as longer-term accelerator and incubator programmes. The offering will be available to all Publicis clients.

Arthur Sadoun, Publicis Worldwide’s chief executive, said: “Publicis introduced the American Drugstore concept to France in the 50s because we were struck by how consumers benefited from having different businesses together under one roof. Today, this same premise underpins our new innovation offering, so it is fitting that we call it ‘Publicis Drugstore’.”

The Trampery previously partnered with Mother London when Dylan Williams, the chief strategy and innovation officer at Publicis Worldwide, was a partner.

Williams said Publicis Drugstore would be different from existing offerings because it will begin with the ambitions of the start-ups and then work out how to further these through collaboration with companies.

Publicis Worldwide Wins 27 Awards at the 55th Clio

Publicis Worldwide has been awarded 27 Clio’s, at the 55th Clio Awards.

The Network wins include: eight Gold, nine Silver and ten Bronze Clios.

The Clio Awards honour the groundbreaking work and talent that pushes the boundaries of creativity. They celebrate the power of creativity, and are the standard bearer for visionary communications, they celebrate inspiration, honour imagination and foster creativity.

For full results go to: www.clioawards.com

Publicis Worldwide Clio Awards:

GOLD

  • UK – Publicis London:
    • Engagement – Guerrilla – The Pilion Trust – “Fuck The Poor”
  • France – Marcel:
    • Integrated Campaign – Intermarché – “Inglorious Fruits & Vegetables”
  • France – Publicis Conseil:
    • Poster – Museum National D’histoire Naturelle – “Parc Zoologique De Paris”
  • France – Publicis Conseil:
    • Print – Museum National D’histoire Naturelle – “Parc Zoologique De Paris”
  • France – Publicis Conseil:
    • Print Technique- Photography – Museum National D’histoire Naturelle – “Parc Zoologique De Paris – Notre Dame De Paris”
  • France – Publicis Conseil:
    • Print Technique – Photography – Museum National D’histoire Naturelle – “Parc Zoologique De Paris – Jardin Des Tuileries”
  • France – Marcel:
    • Public Relations  – Product Launch – Intermarché – “Inglorious Fruits & Vegetables”
  • UK – Publicis London:
    • CLIO Music – Integrated Campaign – Tourism Ireland – “Wild Atlantic Way”

SILVER

  • Italy – Publicis Milan:
    • Content & Contact – Renault Dacia – “Dacia Sponsor Day”
  • France – Marcel:
    • Direct – Out Of Home – Intermarché – “Inglorious Fruits & Vegetables”
  • France – Marcel:
    • Engagement – Ambient – Intermarché – “Inglorious Fruits & Vegetables”
  • UK – Publicis London:
    • Film – Short Form – The Pilion Trust – “Fuck The Poor”
  • Singapore – Publicis Singapore
    • Out Of Home – Poster – Crisis Relief Singapore – “Liking Isn’t Helping (C)”
  • Singapore – Publicis Singapore:
    • Print – Print – Crisis Relief Singapore – “Liking Isn’t Helping (C)”
  • France – Marcel:
    • Print Technique – Photography – Ray-Ban – “Brand Campaign 2013, Photojournalist”
  • France – Publicis Conseil:
    •  Print Technique – Photography – Museum National D’histoire Naturelle – Parc Zoologique De Paris                                                                                                                                  Quartier Latin
  • UK – Publicis London:
    • CLIO Music Innovative Media – Tourism Ireland – “Wild Atlantic Way” 

BRONZE

  • Italy – Publicis Modem:
    • Content & Contact – Yovis Viaggio – The Great Escape
  • Italy – Publicis Milan:
    • Content & Contact – Heineken – The Experiment
  • France       Marcel:
    • Out Of Home – Poster – Ray-Ban – “Brand Campaign 2013 (C)”
  • France – Marcel:
    • Print – Print - Ray-Ban – “Brand Campaign 2013 (C)”
  • France – Marcel
    • Print – Print – Ray-Ban – “Brand Campaign 2013 (C)”
  • France – Marcel:
    • Print Technique – Photography – Ray-Ban – Brand Campaign 2014 – “Subway”
  • France – Marcel:
    • Print Technique -Photography – Ray-Ban – Brand Campaign 2014 – “Botox”
  • France – Publicis Conseil:
    • Print Technique – Photography – Museum National D’histoire Naturelle – “Parc Zoologique De Paris                                                                                                                                  Jardins Du Louvre”
  • UK – Publicis London:
    • CLIO Music Film – Long Form (Over Five 5 Minutes) – Tourism Ireland – “Wild Atlantic Way”
  • UK – Publicis London:
    • CLIO Music Digital/Social – Websites – Tourism Ireland – “Wild Atlantic Way”

 

RENAULT Twingo « Go anywhere, go everywhere » campaign created by Publicis Conseil.

New Renault Twingo’s new look, new rear-engined architecture, ultra-manoeuvrable handling and raft of smart, travelling comfort-enhancing features deserved an advertising campaign to match its ingenuity and the new lifestyle for which it stands.

For New Twingo’s launch, Publicis Conseil has concocted an offbeat advertising campaign which spotlights the car’s outstanding agility. In association with Renault, the agency recruited artists Kuntzel+Deygas, renowned worldwide for their elegantly animated graphic creations.

In 1993, Renault took the motoring world by surprise when the original Twingo seemed to land from another planet. The industry’s first mini people carrier was unconventional, cheery and utterly loveable with a cheeky demeanour. These traits were highlighted in a novel advertising campaign that championed a totally new approach to the automobile, with a slogan that invited customers to invent their own lifestyle to go with Twingo.

Today, the launch of New Twingo propels the model into an even more magical chapter of its existence, since Renault has taken a completely fresh look at its fundamentals, including a new rear-engined architecture and the switch to five doors for all versions, as well as a cleverly-designed modular interior and a new, contemporary look. Every bit as revolutionary as its predecessor, New Twingo is a car that stands for freedom – the freedom to go wherever it wants thanks to its exceptional turning circle which provides it with incomparable agility for effortless driving in and about town.

As a tribute to the original Twingo, Publicis has prepared a campaign which mirrors New Twingo’s unique, modern and vibrant personality in the form of a cartoon – one of the graphic world’s most powerful tools.

The film : 

Working to the brief provided by Publicis Conseil and Renault, the idea of Olivier Kuntzel and Florence Deygas was to make Twingo a cartoon character that plays the leading role in an animated choreography featuring a succession of virtuoso manoeuvres. The two artists present New Renault Twingo’s myriad of ingenious attributes through a series of mind-boggling steps that Twingo pulls off with panache and ease, to the background of sensual, rhythmic pop music performed by Beck.

Over the course of this graphic journey, Twingo stars as a sharp-minded character who travels through a multi-coloured keyhole to a string of cosmic planets, zigzags between the legs of elephant-like buildings, challenges a snaking ribbon, tackles a series of hairpin bends made of shoestrings, dodges a maze of water droplets, surfs on the chaotic cobblestones of a mischievous city and transports the spectator from this imaginary place into the real world.

In this campaign of unprecedented scale, the agile New Twingo stars in one principal two-minute film, three specific films and some 15 visuals, as well as in a range of refreshing and fun digital creations, while cheekily embodying the ‘Go Anywhere, Go Everywhere’ tagline.

Publicis North America Earns An Impressive 7 Effie Awards

NEW YORK, NY – Publicis North America received seven awards for five different clients at the annual North American Effie Awards Competition. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. On top of the seven Effie wins, Publicis North America was recognized with five other finalist spots that were in the running.

city

Effie Award-winning work is recognized as one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creative, and the market results to prove it worked.  Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners.  As the competition continues to grow, winning an Effie is becoming increasingly difficult.

This year, Publicis North America won Effies for the following entries:                                
· GOLD — Citi: Battle to Win Back New York in the Corporate Reputation/Prof. Services category
· GOLD — ZzzQuil Sleep-Aid Launch in the Health OTC category *Grand Effie contender*
· SILVER — Citi: Battle to Win Back New York in the Good Works/Brands category
· SILVER — Oral-B: Power of Dad’s Smile in the Personal Care category
· SILVER — T-Mobile: Un-leash with the Un-Carrier in the Internet/Telecom category
· SILVER — T-Mobile: “Introducing JUMP! Only from T-Mobile” in the New Product or Service category
· BRONZE — SoftSheen-Carson Dark and Lovely Au Naturale: Curl Power in the African-American category

“The Effies for T-Mobile is a story of game changing products, meaty insights, inspired creative ideas and exceptional production,” added Publicis Seattle’s CEO, Scott Foreman. “Kudos to our T-Mobile clients, our partner agencies, and especially the teams at Riney and Publicis Seattle for this big win!”

The following entries were among the finalists:
· ADL: Imagine a World Without Hate in the Good Works/Non-Profit category
· Citi: Battle to Win Back New York in the Brand Experience category
· SoftSheen Carson Dark and Lovely Au Naturale: Curl Power in the Beauty category
· Dawn: From a Brand to Buy to a Brand to Buy Into in the Home Supplies & Services category
· T-Mobile: “T-Mobile is Back: Un-leash with the Un-Carrier” in the Renaissance category

T Mobile

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.  The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East/North Africa Effie and more than 40 national Effie programs.

The North American Grand Effie Award winner was debated hours before the Effie Awards ceremony by the Grand Effie Jury.  ZzzQuil Sleep-Aid Launch for Procter & Gamble by Publicis Kaplan Thaler, (with Starcom MediaVest Group) was among the finalists (the top scoring Gold Effie Award winners).

Andrew Bruce, CEO of Publicis North America celebrated the 7 wins, commenting, “Work that does not work, is art. These effies confirm our determination to develop creative communications that build brands and businesses.”

Regarding the prestigious wins and rankings, Chairman of Publicis North America, Susan Gianinno added, “Effies are about effectiveness.
Being recognized for having the most effective creative work is an honor and a reminder of what really matters.”

Trophies – gold, silver and bronze – were awarded at the 2014 North American Effie Awards Gala on Thursday, June 5th at Cipriani’s 42nd Street in New York City. Winning entries also receive points towards the Effie Effectiveness Index® — the global ranking of marketing communications effectiveness. These rankings were also revealed tonight at the 46th annual Effie Awards Gala. Publicis Groupe, was named the most effective holding company. For additional information on the Effie Index, visit http://www.effieindex.com. Follow @EffieAwards on Twitter for updates on Effie information, programs and news.

A list of all 2014 Effie winners can be found here http://current.effie.org/downloads/2014_NA_Effie_Winners.pdf.

About Effie Worldwideeffie

Effie Worldwide is a non-profit 501C3 organization offering educational resources that include a Case Studies database of hundreds of effective marketing communications cases worldwide – including strategy, ideas and results, the Effie Effectiveness Index ranking effective companies and brands worldwide, the Effie Awards and Collegiate Effie awards programs, insights, videos and white papers on effective marketing and other key educational and learning tools around sharing insight on the principles of effective advertising and marketing communications.